How to Set Up a 7 Day E-Course
Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them. I highly suggest you subscribe to other people's e-courses in your field and study what information they offer too. Psst! To make this e-course work, you'll need a sequential autoresponder service. I use http://www.clickstartcart.com. (It's an entire shopping cart system, but I actually signed up with them initially because of the sequential autoresponders. They have a free 30 day trial). HERE'S HOW TO GET STARTED STEP ONE: Outline your topics. First you have to figure out what you think people would want to know about. Do a brainstorm exercise where you limit yourself to 5 minutes (use a timer). Write down all the topics you can think of on your area of expertise. Then edit down what you think is most relevant. For example, here's the basic outline of my free e-course on copywriting.
- Day 1: Overview of copywriting
- Day 2: Tips on attracting your target market
- Day 3: Features/benefits brainstorm exercise
- Day 4: Single most important aspect of writing copy -- headlines
- Day 5: Keep them reading with the inverted pyramid
- Day 6: Copywriting tricks the pros use
- Day 7: The Cardinal Rule of Copywriting: Expect to Rewrite
STEP TWO: Go deeper in each subject. Really provide some content here. Make 2-3 points about each topic. Don't be afraid to do some hardcore research. Find statistics and trends and use them. Two of my favorite resources for current info are http://answers.google.com/answers/ and http://www.ceoexpress.com. Your message doesn't have to be long, just information-packed. You have the attention of people who "asked" to learn from you. So give them something valuable. STEP THREE: Tease them till next time. After you've educated them, let them know that the next lesson will have something even more mouthwatering. The less specific you are, the more tantalizing the copy. Here are some teaser phrases I used in my e-course. Feel free to swipe versions of them for your own use:
- Hang on till tomorrow and I'll give you some tips to turn the heads of your target market.
- In Day 3, you'll learn the secret method I use to getting copy to sell.
- Tomorrow you'll learn the SINGLE most important aspect of copywriting.
- Next I'll show you how to keep them reading once you've snared them with your headline.
STEP FOUR: Sign off. End your email like a real letter with a closing like "sincerely", your name, business and some ways to get a hold of you. Add your website and any tagline you use too. STEP FIVE: P.S. Alert them to your other products or services. You have something to sell, right? But the purpose of your e-course is to educate and develop a relationship, isn't it? Don't worry. You can do both. As long as you're giving good content, people often like to know if you have something else to buy they would be interested in. For a gentle call to action, I recommend putting a product link with very little text in the P.S. (Studies show that people read the headline first THEN the PS. Weird, huh? But it's true.) So to recap. Follow up is one of the biggest problems in doing business. Autoresponders do it effortlessly. THE CHALLENGE Write your 7 day e-course and have it ready to go in 7 days. For sequential autoresponders, again, I recommend http://www.clickstartcart.com. Writing a free e-course is a great way to get business. And you'll use it for years with only minor tweaks. It gives people a reason to go to your page. Best of all, they get to test drive your material at no risk. Autoresponders save you time and make you look professional. I can't wait to read YOUR free e-course! Author Blog: http://www.red-hot-copy.com/blog.htm World class copywriter, Lorrie Morgan-Ferrero is the author of the highly acclaimed home study course, Red Hot Copy to Woo Your Target Market and founder of the online copywriting school Red Hot Copywriting Bootcamp, (http://www.red-hot-copy.com/rhcbootcamp.htm). Learn insider secrets to great copywriting from a pro who's been in the trenches with Lorrie's f^ree ezine, Copywriting TNT. Sign up at http://www.red-hot-copy.com.
Related News
|
 |
|
|
RELATED ARTICLES
Become an Affiliate Later Rather Than Sooner
I attended a presentation a couple of weeks ago given by Internet marketer, Michael Green. Michael runs the 'How To Corp' and has created numerous information products covering a wide range of topics.
How to Use Tracking to Keep Income Incoming
The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples' sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you.
Ten Ways to Sell to Your Customers Again and Again
OK, so you're making some sales, either of your own products, or through affiliate sales. What you may not know is that you've got a virtual gold mine in your possession, and all you have to do is follow a few simple steps to turn these one-time sales into lifetime customers, and to potentially create more and more customers simultaneously.
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLC
When Internet Marketing Gurus Sell Their Souls
If you're just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets.
Building Community Websites = Success Online
In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you.
Automatic Internet Marketing and Business Success On A $25.00 Budget
There are plenty of free tools online for marketing. And many will get you sign ups and sales. This report is not a commentary on the quality of all free marketing programs. We agree some do work. This report provides an alternative to the "long term" usage requirement necessary in order to find the free "working" programs. It's purpose also is to help eliminate the "seeming" reluctance of free signups to upgrade. It is a way to virally market and to help eliminate long waiting periods when trying to get sales while using free marketing tools found online.
Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note
Writing and Submitting Articles is More about Psychology than Writing Skill
Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics
As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if
anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or website design is.
Using This One Simple Word Helped Triple My Sites Profits
This article is very important.
5 Sure Fire Ways To Send Visitors Away For Good
Way No. 1 - Clog Up Their Internet Connection
Internet Marketing: 10 Motivational Insiders Tricks To Attract Thousands Of Visitors
If you have a website but not attracting many visitors, it may be because you've not known the insiders secrets that I have.
The Facts You Should Know About Internet Marketing
I wakeup this morning and see my lovely wife. She was sleeping and looking
like angel. I thought probably I am the luckiest guy in the world. I have a
gorgeous wife, a cute doll (my daughter). I have money and time to enjoy
life, and I dont need to worry about my future. Suddenly I remember those
days when I started Internet marketing.
Avoid a Summer Sales Slump
Did you ever see the movie "Terminator 3" by Arnold Schwarzenegger?
Remember when the machines took over the controls and began to
terminate society as we know it?
How You Can Make Your Ad Command Attention
There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.
The Secret Of Focused Responsive List
Once you have decided on your ideal business to create and have research the feasibility of it, you will then need to figure out what your target market is.
Creating Information Products For Money, Image And Success
There has never been a more exciting and profitable time to create your own online product. Recent breakthroughs in the costs of software, broadband, online hosting, and teleconferencing combined with the explosion of internet sales, makes it easier than ever before for any coach to create their own products.
Even better, with the advent of automation, it's never been easier to automate the entire sales and distribution of your product, providing you with a passive stream of income while you sleep.
An information product can be delivered in many different formats; as an e-book, e-course, special report, manual, tutorial, home study course, tele-class, intensive program, etc. Audio and video can even be added to any of these formats, simply and easily from home, something that wasn't possible even just a few years ago.
Why is it important to have your own product on the internet?
Positions you as an expert - Perception is everything on the internet and the creation of your own product results in positioning you as an expert and is a critical step in generating new business.
Builds your brand identity - Your product represents you and your business in the marketplace, and making it available on the Web is the first step toward getting your product into more hands, heads, and homes.
Reaches a global marketplace - Having a product available on the Web means that you've expanded your geographic marketplace to the entire world via your website and your affiliate's websites.
Creates a 24/7, passive revenue, profit machine - The Web never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated.
Instantly increases the effectiveness of yours sales cycle - This is especially critical for coaches. Often a consumer will opt to purchase a product as a trial before deciding to purchase your service. Having a quality product available on the Web allows them to get to know a bit more about you and what you have to offer.
In addition to the great benefits listed above, there are several more which apply specifically to information products and make them an even more attractive choice.
They are remarkably cost-effective - Since traditional production and distribution is unnecessary, your costs are significantly reduced and your margin for profit is significantly increased.
Increase your speed to market - While it might take months or years to get a hardbound book written, edited, published, produced, and distributed to book stores, you can deliver the same content in the format of an e-book and bring it into the world in a matter of days or weeks instead.
Content can be leveraged in several formats - The same content can be presented in several different formats; as an e-book, an e-course, a tele-class, a home study course, and the list goes on and on. My Book Yourself Solid product line is a perfect example. See how I've created a full product line at www.BookYourselfSolid.com.
Opportunity for bold self-expression and learning - The Web allows you to get your message to millions simultaneously while at the same time offering you the opportunity to learn in action as you challenge yourself to create something totally unique.
Now is the time to get into action. Product creation does not have to be that difficult. To learn more, visit http://www.90dayproduct.com. Before you know it you'll be hearing the beautiful, melodic, 'ka-ching, ka-ching' sound of your website turned cash register, as the orders come rolling in.
The Wisdom Of Giving Away Something For Nothing
If you're new to Internet Business, this might be hard to absorb. "Me? Giving away for free? I'm in business, not charity!" I heard you. That thought came across my mind once. Let me tell you the wonders of giving something away for free.
Hocus Pocus? Its Just Focus!
How many times have you wondered what magic formula the top Net earners were using?
How SPAM Sells Sex, Greed, and Survival
The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival.
|
