Do This - and Destroy Your Resale Rights Business!
There's one thing that's sure-fire guaranteed to ruin your profits on resale rights products more than anything else - price cutting.
It has become the scourge of information product sellers everywhere and it seems there's not much that can be done to stop it. The number one culprit in this is eBay. There are some information and software products on sale on eBay that have starting bids as low as one cent! The reasons that it has got to this stage of undercutting on eBay are: 1. More and more people think it's easy to start an online business and eBay provides the quickest way to get started. 2. No website required, you can have an online business in an hour for less than a dollar. 3. Here's the real kicker - most newbies selling on eBay don't even know what resale rights are. They assume that if they buy an ebook for $2 they can sell it five times for a dollar each time and make $3 profit. They'll undercut the guy they bought it from and make a bit of a profit but they don't realize that in most cases they do not actually have the right to resell the product themselves. If it's pointed out to them they will generally stop if they have sold the product in blissful ignorance, but by then their five customers have the book up for sale again at $0.50! To maintain your profits and keep you in business, your product must maintain it's perceived value. If you obtain the resale rights to a product valued at $47, don't be tempted to sell it for $17 on the assumption that the lower price will generate more sales. You would need to sell almost three times as many copies at $17 than you would at $47 to generate the same income. It is a myth that more people will buy because it's cheaper, the lower price is seen as a direct reflection of the quality of the product so potential buyers assume that it is less valuable than a $47 product. People will buy good quality information products whether they cost $47 or $17, it just needs to be valuable info that solves a problem, educates or makes money for the buyer. There's an analogy here with pedigree dogs. Say you are a dog breeder and your dogs normally sell for $500 each but business is slow and you would like to raise some quick cash. You advertise the dogs at $200 each for a quick sale but get no takers. Why? People know that the price of the dogs should be around the $500 mark so assume that if you're selling them off cheaply that there must be something wrong with the dogs. The perceived value of the dogs is high because they are pedigree dogs, people just know that's what they need to expect to pay. It's the same with information products, if you sell a $47 product for $17 it is simply seen as a $17 product - less valuable. So don't fall into the trap of undercutting prices, nobody wins in the end! Article by Ian McIntosh. For resale rights to over 20 fresh top quality resale rights, software products and FREE lifetime updates that you can resell, take a look at http://www.resalerightsgold.com. Please feel free to use this article for any purpose as long as there is a live link to the site.
Related News
|
 |
|
|
RELATED ARTICLES
The Right Mindset : Key To Success In Online Business
Today we are going to discuss a very important requirement to succeed in online business. In fact it is the important and essential ingredient of any successful venture. It becomes more relevant in running an online business because of the nature of the business involved. It is the most talked about and discussed element yet poorly understood and often neglected.
To Survey Or Not To Survey
I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business. It's really about what people who visit my website want. For awhile I didn't understand that philosophy. How do I find out what people want?
Online Advertising: 10 Flaming Hot Ways To Heat Up Your Sales
If you have a website but not making a lot of sales,
I can understand how you feel.
Beware the Click Without the Conversion
Why is this funny?
8 Myths About Online Marketing
These myths about online marketing. Seasoned marketers and beginners alike should think again what approach they should take when marketing online.
Analyzing Website Traffic
Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.
Joint Ventures - 8 Incredible Ideas to Boost Your Web Business!
A joint venture is when two or more businesses work together in a partnership for a period of time. Joint ventures are used frequently online because two businesses together can usually achieve a lot more than one on its own. Joint ventures maximise the possibility of beating your online competition. Here are 8 exciting ideas which will show you how profitable joint ventures can really be.
Online Advertising Sinks into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.
Internet Consultants for Online Sales
Beware of Internet Consultants, as many of them have never been able to promote anything of their own, yet are in a haste to charge you for their experience and marketing savvy. Many have never made any money on this Internet, sold anything or consulted with any successful online sales companies. In fact most often these folks hold themselves out to be experts and consultants yet have no real experience at all. The Former President and Founder of Wendy's Hamburger, Dave Thomas, when listening to those trying to give him advice would often ask, how much money do you have? Often finding that those wishing to give him advice had little if any money, he would think to himself; "why should I listen to you?" Indeed this is a good question.
Website Sales: 10 Scorching Hot Offers That Sell Like Crazy
One of the best ways to increase your sales is to offer
your potential customers a special offer.
Viral Marketing - Use This Free Reminder Service to Go Viral
The busier you are the harder it is to remember all those appointments. Now you can get an E-Mail everyday to remind you of all your important appointments. Better yet you can turn other peoples need for reminders into a Viral Marketing Tool right now and it's all free.
What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing
Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey.
Aesthetics and Web Marketing
For four years I worked in the editorial department of a major Internet directory. My job required me to search for and review thousands upon thousands of Web sites. Oh, the horror!
Internet Marketing Reality Check
There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams)
Article Submitting: How To Study A Publisher?s Website
There are many websites that will host your articles on
the Internet. Some small, some large, some with
guidelines, some without, some support streams of
topics, some have a limited focus, some charge a fee
and some are free.
Having The Right Attitude And Start Becoming A Problem Solver
Do you really want to make money online?
10 Ways To Increase Your Ads Efeectiveness
The current climate on the internet is very unfavourable to the small business
operator. All forms of advertising are becoming blocked, or too expensive.
Email is becoming difficult to send, and even more difficult to ensure
it arrives at its destination due to spam filters.
Ads on sites are being blocked, popups are blocked by peoples browsers, and
it's taking more and more effort to actually get noticed if you do make it
into view.
So what's the internet marketer to do to advertise on a budget these days?
Well here are 10 tips which could help you to get your ads and your
business noticed.
Viral Marketing - Spread the Word
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, should the price favour them.
Creating Multiple Streams Of Income Part 2
Over my years of experience in doing business on the Internet I have noticed two things that prevent most people from making any kind of money with a part time business.
Online Sales: 10 High Octane Online Sales Generators
Do you want to spark up sales at your website?
|
