What is the Flavor of Your Website?
When I mention, "flavor", I mean the appeal of the
products or services, a company offers, to your basic
senses, ( taste, touch, feel, sight, etc.).
But, allow me to extend this even further and talk about company appeal as well, for example company "culture".
Let's get less broad and bring this to you and me. What
is our "appeal" to the public? Do we present a good image, ("flavor") to the public? Are people impressed with the products and services we offer? Are they presented in a professional manner?
This analysis could be applied to email, websites, ads,
for that matter, anything the public "sees" with our name
on it. In previous articles, we discussed BRANDING your company.
Included in this process would be BRANDING your image as
well. So, when I mention Wendy's, for example I see DAVE,
the friendly guy who cares about selling good products.
When I mention McDonald's I see RONALD, the clown appealing
to children.
What does this have to do with the product?
Absolutely nothing.
It was a masterful way of BRANDING a company. Since they
both sell basically the same product, what separates one
from the other is their "image". Dave, the nice guy who
wants to provide quality hamburgers and the Ronald, the
clown, who loves kids, in the other case.
Where am I going with this?
I believe it is important to create a business logo, and slogan, to optimize your branding process. Then, it is really important to create your company "image". I hope my "image" projects WORK FROM HOME, quality products and services, and a professional image; and, that I have a website you can visit that is reliable and trustworthy.
When you see our logo, that is what I want your vision
and memory to recall. Something like "Dave" or "Ronald".
Do you want you image to be a high-powered sales company,
or a professional, creative, critical thinker? The "image"
I get in the first case is SPAM, misrepresentation, (tell
anybody anything to get it sold), and worthless products
and services.
Please, I am not trying to offend anyone. We all need to
sell!
But, there is the right way and the wrong way. I prefer
the right way. We stand behind ALL products and services,
and will NEVER spam anyone at any time.
That is the "image" I hope you "see" when our BRANDED name appears anywhere.
Your online friend,
Opportunities Now Internet Marketing Services
For more information about us use KEYWORD:
"opportunities now internet marketing services" in any major
Search Engine.
James A. "Jim" Holish
5250 E. Cortland Blvd. #19
Flagstaff, Arizona 85004
webmaster@mycashforever.com
http://www.mycashforever.com/ James A. Holish is the webmaster for http://www.mycashforever.com and owner of Opportunities Now Internet Marketing Services. He has been a successful online marketer for three years and launched his website February 2005 titled:
Work From Home: The Best Opportunity and Ideas on the internet
Related News
|
 |
 |
 |
RELATED ARTICLES
Does Your Internet Marketing Pull?
"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:
Stepping Outside the WAHM Zone
Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. While there is no real easy answer to this problem, there are certain things you can do to gain your fair share of sales.
The Deadly Sin Of Inaction
"There is difference between knowing the path and walking the path"
Marketing Your Web Site
Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way. Yes, you will need to submit to the search engines, and they will eventually bring traffic your site. It will take anywhere from 3 ? 6 months for a search engine to even get you listed. After that another year or so to make it to the top of the listings, that is, if you are extremely diligent in promoting to them monthly and following all the different rules for each search engine.
How to Turn Your Articles into a Viral Traffic Stampede
By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. The more articles you have circulating the internet, the more targeted traffic they will send to your site.
20 Amazing Ways To Jump Start Your Sales
1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.
10 Creative Ways to Sell and Market Resale Rights Products Offline
Are you having a tough time selling that ebook or resale rights product online? Is the online market for your info product over saturated? Maybe your ebook is too niche focused and doesn't draw much traffic from online keyword searches.
Marketing Strategy
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking "wow, the toughest part is behind me", referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. Boy was I wrong.
Beware the Click Without the Conversion
Why is this funny?
Simple Steps to a Great Banner Ad
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
I Too Was An Internet Marketing Junkie!
I spent every waking hour at my computer, looking for the 'Golden Fleece' of marketing. I spent hours, and days, and more hours in hopes of finding the one Marketing plan that would allow me to achieve my dreams, and goals.
The Power of Reverse Advertising
How many times have you heard that posting on FFA sites are a complete waste of time?
Make Use of the Signature Line in Your Email
Think about it, how many emails do you send out every day? How many of these forwarded jokes, pictures, stories etc do you receive every week?
Beyond Viral Marketings Its Exponential Multiplication
Exponential Multiplication a Real Life Example:
Kaizen in Online Marketing
Many people throughout the life of online marketing have utilized
the use of Kaizen. As a matter of fact I would venture a guess that
almost all successful businesses in today's markets are using it.
Which leaves one to wonder, what is Kaizen? Well, to put it in a
layman's words it is the practice of continuous improvement; the
fact that we should never be satisfied with what we have, and instead
always press onwards to improve what we have to something better.
Online Marketing Donts
There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It's no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. However, half the trick of conducing successful ecommerce is finding a way to get people to your site in the first place-hence online advertising.
My Top 7 Favorite Ecommerce Tools
When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.
10 Search Tips for Internet Marketers
From kids to the old, everybody searches and search engines provide search tips to help searchers get more relevant result.
Avoid The Sharks
They hang around your web site. Not buying, just lurking. Checking out what you're doing and what your target audience is doing. They wait patiently looking for any opening you may accidently give and then they strike. Who are they? Your competitors and they're going after your customers but you can avoid hearing the theme from "Jaws". How?
Providing Information Will Boost Your Web Site
I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. 'I agree with what you told us,' she said, 'but it only applies to some people. After all in my business there's nothing I can turn into an ebook.' Within a minute of chatting to me she had developed two ideas for ebooks.
|