How to Leverage the Internet in MLM
Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site. Your marketing system should fulfill four critical functions in order to peek the interest of your prospect to the point where they either come back to you for more information, or they remove themselves from the prospect pool. First of all, your system should promote you as a professional. This adds to your credibility and makes it much easier for your prospects to understand that you are serious about your business and that you are capable of helping them. To accomplish this, whatever resource you use to begin to promote your business should somehow be professionally labeled or marked as coming from you. This is not to say that you must be the author or presenter of the material, but that material should be accompanied buy some promotional entity which depicts you as the deliverer of professional information. If your resources are on-line, you should have a professional looking photo and/or a short professional bio on the web site. By promoting yourself first as a reliable source of information, you will build trust and rapport with your prospects, increasing their chances of allowing you the privilege of helping them solve their unwanted condition. The second critical function of your marketing system should be to emotionally engage your prospect so that they can relate to the information on a personal level. By presenting an emotionally compelling presentation, your prospect's mind will be more accepting to the information that follows. Remember that the reason your prospect is examining your information in the first place is because they have indicated a specific discontent that they need to have serviced. Your marketing system should remind them of the feelings of discontent that they experience, so that they become excited about the possibility of solving that discontent. Since most decisions are made based on how we feel, it is critical that your prospect become emotionally involved. This emotional involvement will help your prospect to make the decision to continue exploring your information. Appeal to your prospects emotional senses using specific questioning, a generic audio, video or on-line presentation which brings your prospect's sense of discontent back to the surface in order to prepare them for the next step. The third function of your marketing system should be to educate your prospect so that your prospect is clear that this is a network marketing business. In a previous article entitled "100% Rejection Free MLM Prospecting", I provided the following advice, and it's worth repeating here because it is highly critical to the effectiveness of your on-line prospecting initiatives: Don't trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself. Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point. By using a video or other tool to inform your prospect that your business in Network Marketing, you allow the prospect to absorb and consider that information on their own time on their own terms. They will be much more appreciative of this consideration than if they had invested time to attend a lengthy "opportunity meeting" You want to know if your prospect is resistant to the MLM business model at this point so that you can stop investing time in trying to recruit someone who does not want to be recruited. This is a major problem area for most inexperienced network marketers. The fourth function of your marketing system is to pre-qualify your prospect by requiring some sort of action on the part of the prospect. Maybe they have to fill in a form on-line, or complete a short questionnaire. If your prospect completes the required action, after they have been educated, that will tell you that your prospect understands that your business is MLM and they are accepting of the concept and they are likely open to exploring your offerings further?otherwise they would not have completed the process. The reason this is so important is because by giving your prospect a task to complete, you are pre-qualifying their level of commitment to solving their discontent, and you are giving them an easy way out in that if they decide that they are not interested in following through any further, they simply wont complete the task. This removes the rejection factor completely from the equation, and allows you to invest your time only with those prospects who have demonstrated a sincere interest by completing the tasks requested of them. The marketing system that I use is a compilation of generic systems, connected together to form an effective and easy to follow marketing and pre-qualification system which can be used by any network marketing professional in any network marketing business. I recommend that you visit the MLM Executive Roundtable website at the URL below and subscribe to the MLM Daily Meeting Minute, a free 30 day audio program that will provide you with proven Network Marketing tips, hints and suggestions each day for 30 days. Copyright 2005 Steve Lowell Steve Lowell is president of SJ Lowell Inc. in Ottawa, Ontario Canada; a business consulting firm and founder of The MLM Executive Roundtable at http://www.MLMRoundTable.com.
Register for the free 30 day "MLM Daily Meeting Minute" and receive powerful network marketing tips each day for 30 days. http://www.MLMRoundTable.com
Related News
|
 |
|
|
RELATED ARTICLES
Have You Got Your Ear To The Ground Or Your Head In The Sand?
What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?
The Budget Webmasters Guide to Increased Credibility - Part One
Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article 'til I'm blue in the face (Vent much? Why, yes and thanks for listening!), and I realized what makes me give out my real email address.
Getting noticed on the Internet - Digital Marketing for Small Business
The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive...)?
Targeted Traffic is More Important than Ever!
In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" (general volume traffic) may have looked nice on a statistics report but only the truly "targeted visitors" (target traffic) were usually the visitors making purchases or doing business at the Web site.
Some Practical Guidlines for Getting Involved with Internet Marketing
This article addresses the 'how' and 'when' of getting involved with internet marketing.
How to Make Money Online...Driving your Car.
Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes me how most Internet entrepreneurs overlook this 'no-cost', powerful, free-advertising system, which is...
Why Offline Advertising is So Important for Websites
It is important that anybody with a significant online presence understands why offline ads are so important and more so why they are usually much more effective than online advertisements. This is very useful knowledge that will no doubt impact dramatically on the success and profitability of any online enterprise. More so when numerous businesses have lost significant amounts trying to advertise online and have ended up with virtually nothing to show for their efforts. Even the much-talked about pay-per-click ads have been hit by increasing click fraud in recent times. This is where software is created to continuously click at ads with the motive of landing the advertiser with a huge ad bill and no business. Other times the software has been used to profit webmasters who post the pay-per-click ads as affiliates and earn a percentage of the cash paid by the client for every single click that happens on their site.
12 Benefits of Internet Marketing for Your Business
1. Far Cheaper and Much More Flexible Than Print Advertising
They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!
When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. I learned by trial and error and by just doing.
Marketing Your Business - How Do I Adapt To The Internet?
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.
I Finally Figured It Out - The Largest Stumbling-Block To Online Success
We're going to talk about one of those issues that I think is the most serious stumbling blocks to Internet success: fear of losing money.
Dumb Money And Smart Money
One of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business.
The Worst Internet Marketing Strategy Ever?
Many people are downright frustrated.
Wealth Is Around The Corner
There are so many simple and achievable ways to make money and yet to see most people just sit on the sidelines, it makes me sad. There are many people around the world already rich just by using a little imaginative thought to fuel their success. I guess the main reason why people don't even bother to attempt a wealth building strategy is because they don't have the clear enough vision toward the future they would like to live.
Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market
#1 ~Look at your past customers~
Why You Must Have More Than One Niche Sites
Have you heard of diversifying your investment portofilio?
Joint Ventures: Five Powerful Tips for Building JV Relationships
One of the best and fastest ways to build your business and maximize your profits is to develop joint venture partnerships. Here a five powerful tips that will greatly enhance your ability to build strong, lasting, and mutually beneficial JV relationships.
Online Advertising Mistakes ? 3 Donts For Newbies
Are you new to Network Marketing? If you are, then PLEASE avoid these mistakes when you promote your business opportunity!
Why Your Online Advertising Traffic Leaves as Soon as It Arrives
Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits
Do you want to ignite sales at your website?
|
