The Niche Website Naming Secret
Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that? Since I usually don't control if or how a website links to me, I began thinking for a
solution. Part of Google's ranking algorithm includes analyzing the anchor text of links that
point to your website. Anchor text is the text that comprises a hyperlink. If I placed
a link from my website to eBay's laptop auctions - and used "discount laptops on
eBay" as the link text - "discount laptops on eBay" would be the anchor text. Google
takes the anchor text of a site's backlinks, and uses it to determine how that site
ranks for a given keyword. When you search for many well-known companies, they are at the top of the search
results. Why is that? Part of the reason is because thousands of other websites have
linked to them using the company name as anchor text. For example, if I wanted to
link to eBay, the word "eBay" would most likely be the anchor text to my link. Aside from that fact that you know eBay is an online auction site - why would you
search for the term "eBay"? Most of startup companies do not have the name
recognition advantage eBay has. It is doubtful that people will search for your
company name. That's when an idea hit me. Why not include one or two industry keywords in your company name? That way,
every time a website links to you, they will automatically include those keywords in
the anchor text. Even if they don't search for your company name, you'll still receive
the same effect. Time for a real-life example of this. I am working to create a Hyundai Tiburon
performance and accessories information website that makes money off affiliate
sales. Instead of naming the website "Tiburon World", I could name it "Hyundai
Tiburon Performance & Accessories", and use the domain "hyundai-tiburon-
performance- accessories.com." By including keywords in the title of my new Tiburon website, every time a website
links to me, important keywords - "Hyundai Tiburon," "performance," and
"accessories" - will be automatically included in the anchor link text. Of course, you may want to create a more memorable name if this company or
website is going to be large and advertised offline, but small information sites and
directories can achieve higher search engine position using this technique. Josiah Mackenzie is an entrepreneur, small business owner, and investor. He shares
business advice and tips through his website, http://www.josiahmackenzie.com. Josiah's latest projects include an RSS software directory (http://www.rss-software.net) and an RSS
marketing information site (http://www.rss-marketing-information.com)
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