How To Increase Your Web Profits by Cutting the Hype
'Hype' is now an often used slang word which is short for 'Hyperbole', pronounced 'Hy ? per ? bul ? ee', with the accent on the 'per' (not 'hyperbole' as in 'super- bowl'). The dictionary definition of hyperbole is: Poetic or rhetorical overstatement; exaggeration', but it has now taken on a definite negative meaning, especially when used in marketing and advertising. Let's face, consumers in today's 21st century western world are 'advertised' nearly to death. The average person is exposed to hundreds of advertising and marketing messages every single day. If they responded to them all, they would have little time for anything else. And, today, more than ever before, time is money. Like the 'boy who cried wolf' today's consumers have developed an aligator-like skin to protect them from this bombardment of product and service claims. They literally tune out to protect themselves from advertising that 'yells and screams' for their attention. It's become like a bizarre competition, with advertisers seeking to attract attention by becoming more and more outrageous, in the vain hope that they will cut through the clutter of competition. The internet equivalent to this is when people use CAPITALS IN THEIR HEADLINES AND ADS; they are screaming in your ear via the computer terminal. Like their real-world counterparts, web advertisers who adopt this tactic often suffer from the exact opposite response to that they are seeking. People just switch off and ignore their message. Rather than 'cutting through the competitive flak', email, web page, Blog or newsletter ads that 'yell' with CAPITAL LETTERS, are very likely to be totally ignored. That's my response, anyway. And, advertisers who make ridiculous claims like 'Do Nothing and Earn $100,000 in One Week' should be treated with the contempt they deserve. Such claims only serve to insult peoples' intelligence and reflect poorly on those making them. I believe the success key today is to be polite; to be calm and rational. Rather than 'Hype-ing' your message, try instead to carefully highlight the specific benefits your product, service or subscription brings to people who use them. One way to highlight your message, without screaming, is simply to bold the key words you want emphasized. This is much more civilized that CAPITALISING them, and much easier for readers to digest. As it says in 'Desiderata' (written by an anonymous author in the 17th Century and famously found in ST Paul'sChurch, Baltimore, dated 1692) 'Go placidly amid the noise and haste & remember what peace there may be in silence'?It goes on later to say; 'Avoid loud and aggressive persons, because they are vexations to the spirit'. Yes, the irony is that there's very good advice for people in the 21st century about how properly to use the internet, on the wall of a church build more than 300 years ago. So, don't go about your web marketing by 'vexing peoples' spirit', instead 'go quietly' and I willing to bet that your internet profits will increase. Ross Storey is a completely bald (it's fashionable), 52-year-old public relations and marketing consultant who has been involved in web marketing and design for more than a decade. He is a newspaper-trainer journalist and freelance writer who has been widely published in his 30-year career. http://bestwebcopy.zapz.biz
http://bestprographics.zapz.biz (Copyright © 2005 Ross Storey - Please feel free to publish this article, so long as you keep this resource section complete)
Related News
|
 |
|
|
RELATED ARTICLES
Marketing Rapport - 3 Tips!
Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be.
Internet: The Darling Of Business
Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. Just pause for a while and imagine being without it.
The 3 Rules To Maximizing Profits From Banner Ads
Placing those ads on your site are designed to do just one thing, make you and the advertiser money. No it's not rocket science but there is a science to doing it right.
When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else.
How to Make Money with Your Own Internet Business
Many people fail to realize how they can really make money with any internet business and wonder around online joining the next best craze online. This article hopes to address the key things that one has to do to make money with any internet business and lift your spirits somewhat with a clear roadmap to online success.
Many Small Revenue Streams Are Best
There's an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it. The price? One million dollars.
Shopping Search Engines, The Benefits and Explanations
The Shopping Search Engines are a new breed on the Internet market, they are a research tool for both consumers and retailers. Using a shopping search engine the consumer can search at once more than one merchants, products and look at the prices in only one place. The shopping search engine is a software that puts together a number of online stores. They sell the products from thousands of merchants through their interface. To get their products listed in the shopping search engines the retailers usually pay a per click fee and startup fee. In some cases the shopping search engines rate the quality of the merchants and promote them if the their ratings are high.
The Easy Days
The easy days are gone when you could build your website and two or three months later see it heading for the top of the searches in Google.
Now you must be prepared to wait six to nine months to even see your website in the searches. Why has this happened?
Secrets To Successful Selling Online
What is the secret to selling online? This is a significant question on the mind of anyone who has ever attempted to market a product or service via the Internet. Some say that communication is the key factor in making a sale, while others argue that finding the right product should be the primary goal. In reality, both of these options are correct, and there are additionally a few more tips that can be practiced to help you succeed in the world of online sales.
Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed
Do you remember the first time you got on the internet to
start marketing?
4 Tips to More Online Party Sales
I know most of us have held our own online party, been to one, or at least read about them. Many of the materials online are general, and the average online party (for individuals) has around 5-10 guests at the most. Maybe more, maybe less, depending on several factors. But really for those that do not belong to party groups, and are holding their first party the attendance is going to be very low.
10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings
Search engine theory is great but most Web Masters Say Show me the Results. These 10 easy to follow tips are sure to boost your Page rankings for a Targeted Keyword or Phrase.
The 9 WORST Internet Marketing Mistakes
Have you ever wondered how can you possibly figure out how to market your Internet business when you're bombarded with so much conflicting information? Lots of "how to" advice applies to many online businesses.
Traffic, Money, How To Get There
Want more hits to your website or someone actually buying? This is a good question.
8 Solid Reasons All Non-profits Need a Web Site
A nonprofit organization can take advantage of the Internet for
at least eight purposes:
Ive Started My Own Online Business...Now What?
People ask me this question all the time! The "Now What" part is what grabbed my attention. There is so much more than just having an online presence. Just because you have a web site does not mean your work is done. You need to constantly promote, promote, and promote.
Creating Information Products For Money, Image And Success
There has never been a more exciting and profitable time to create your own online product. Recent breakthroughs in the costs of software, broadband, online hosting, and teleconferencing combined with the explosion of internet sales, makes it easier than ever before for any coach to create their own products.
Even better, with the advent of automation, it's never been easier to automate the entire sales and distribution of your product, providing you with a passive stream of income while you sleep.
An information product can be delivered in many different formats; as an e-book, e-course, special report, manual, tutorial, home study course, tele-class, intensive program, etc. Audio and video can even be added to any of these formats, simply and easily from home, something that wasn't possible even just a few years ago.
Why is it important to have your own product on the internet?
Positions you as an expert - Perception is everything on the internet and the creation of your own product results in positioning you as an expert and is a critical step in generating new business.
Builds your brand identity - Your product represents you and your business in the marketplace, and making it available on the Web is the first step toward getting your product into more hands, heads, and homes.
Reaches a global marketplace - Having a product available on the Web means that you've expanded your geographic marketplace to the entire world via your website and your affiliate's websites.
Creates a 24/7, passive revenue, profit machine - The Web never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated.
Instantly increases the effectiveness of yours sales cycle - This is especially critical for coaches. Often a consumer will opt to purchase a product as a trial before deciding to purchase your service. Having a quality product available on the Web allows them to get to know a bit more about you and what you have to offer.
In addition to the great benefits listed above, there are several more which apply specifically to information products and make them an even more attractive choice.
They are remarkably cost-effective - Since traditional production and distribution is unnecessary, your costs are significantly reduced and your margin for profit is significantly increased.
Increase your speed to market - While it might take months or years to get a hardbound book written, edited, published, produced, and distributed to book stores, you can deliver the same content in the format of an e-book and bring it into the world in a matter of days or weeks instead.
Content can be leveraged in several formats - The same content can be presented in several different formats; as an e-book, an e-course, a tele-class, a home study course, and the list goes on and on. My Book Yourself Solid product line is a perfect example. See how I've created a full product line at www.BookYourselfSolid.com.
Opportunity for bold self-expression and learning - The Web allows you to get your message to millions simultaneously while at the same time offering you the opportunity to learn in action as you challenge yourself to create something totally unique.
Now is the time to get into action. Product creation does not have to be that difficult. To learn more, visit http://www.90dayproduct.com. Before you know it you'll be hearing the beautiful, melodic, 'ka-ching, ka-ching' sound of your website turned cash register, as the orders come rolling in.
Boost Your Business in 3 Simple Steps
For all those who still think internet marketing is rocket science, it isn't.
Build Your Marketing Muscle
During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. I was shocked when I first started doing it, but it works. And it works fast.
Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
The Funnel Theory of Marketing Relies on the fact that
it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7
|
