How The Right Domain Name Can Improve Your Sales
So you're starting a website and have visions of making hundreds, even thousands of dollars in sales a day. You've done your market research, found a profitable niche, planned your website's theme and layout. Now all you need to do is build the site, buy a domain name and - voila - the cash starts rolling in. Hold on there cowboy. While making lots of money with your website is very possible, it's not as easy as it used to be. Increasing competition, fickle web searchers and crazy search engine algorithms make earning money from your website a little harder than it used to be. Don't get me wrong though: If you're serious about making a living online and you work hard, you can make more money than you ever dreamed possible. The key is that you have to realize that every little decision you make in your web business helps propel you to the top and give you that edge. One way to get an edge over your competitors and and keep your customers coming back is to choose the right domain name. (Your domain name is the unique name that identifies your Internet website.) Here are the top 3 ways the right domain can help you build a killer cash generating website. #1 A good domain name helps your customers remember your website. How many times have you found a great website, forgotten to bookmark it and then completely forgot the name of the site? While some Internet users do use the bookmark function, many other Internet users do not. They assume they'll be able to return to a good website by remembering the URL or through the search engine where they found it. But that's not always the case. Search engine rankings fall; people forget which search engine they used or which keyphrase your website came up under. Tip: Choose a domain name primarily for your target audience. Make it simple - preferably 2 words only or 3 short ones at most. Try to choose a .com or a .net or even a .org ending - people just don't remember a funky extension like .name, .tv or even .biz. If you can, make it an action phrase that describes what your website can do for your customer. For example, if you repair laptops, something like: www.fixlaptop.com would be a lot easier for your customer to remember than www.laptopland.com Why is this easier? Because people don't have time to remember your URL. They are focused on what THEY want to do (i.e. 'fix laptop'.) therefore it's much easier to remember your URL if it describes what they want to do. Choosing a domain name like this also has the added advantage of telling your customer EXACTLY what you can do for them. No questions or confusion. ('Do they sell laptops? Do they sell laptop parts or add ons? Do they fix laptops?') #2 A good domain name helps the search engines rank you for your chosen keyword. Although this is still up for much debate, many webmasters and SEOs think that a domain name with your top keywords in it is much better than a domain name without your keywords. They think that search engines use the domain name to help rank your website. So, in theory, someone with a website about affiliate programs would rank higher (all other things being equal) if their domain name was http://www.affiliateprograms.com than if their domain name was http://www.makemoneyonline.com. Tip: Try to include your top keyword or keyphrase in your domain name if you can - but not at the expense of your audience. If they can't remember it, they probably won't come back or recommend it to anyone. #3 A good domain name establishes you as an authority on your specific niche. I was advising someone just the other day who wanted to start their first affiliate marketing website. They were about to make the same mistake almost all newbies make: choosing a domain name that was way too general. Here's the thing: Unless you have the resources of Amazon, Yahoo or shop.com, you just can't compete with the overly general sites. Successful marketers will tell you that the most profitable websites are found in the niches. A good domain will reflect your niche and, as such, establish you as the authority in that area. Think about this, if you need a part for your Toshiba Laptop, would you rather go to a website named www.laptops.com or a website called www.Toshiba-laptop-parts.com? Which one do you think will have a larger selection of Toshiba laptop parts? Which one do you think is the authority on Toshiba laptop parts? Choosing a good domain name can help you stand apart and keep your customers coming back to buy more. By following these three tips, you can choose the right domain name and skyrocket your website sales. Kate Fox is contributing writer to Web Conversion: How To Sell More With Your Website For more free tips and articles on how to improve your web conversion rate and make more sales, visit: http://www.web-conversion.com
Related News
|
 |
|
|
RELATED ARTICLES
You Know Youre Too Ethical When...
Yeah, TOO ethical!? Lately, with some of the issues I've had to deal with in my day to day business activities it seems I am one of the rare few who is concerned about proper ethics and naturally is inclined to react with integrity.
How To Come Up With New Product Ideas
Have you ever wanted to add new products to your exsisting product line? Obviously one way to do that is to find a product that is already developed and start selling that. Affiliate programs are great for that.
How To Profit From HOT Niche Markets - Every Time!
Do you want to learn two proven niche marketing business
models
that are virtually guaranteed to succeed - in all niches? So
do hundreds of my clients. They ask me every day. Beg me
to
share them. Demand that I reveal them.
How You Can Make Your Ad Command Attention
There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.
Web Marketers - Get Some Professional Help!
There is lots of freelance help available on the internet, from writers, editors, proofreaders and other professionals in the writing industry to software developers, graphic designers, web designers and all manner of other technical and business specialists.
What Is Drop Shipping? The Perfect Solution
Drop shipping one of the greatest business innovations since products. Seriously, don't laugh! I'm not joking! With what other service can you use another company's products, their warehouse, their shipping department, and have them provide you with all the information you need? Do you see what I mean now?
Getting A Solid Internet Marketing Foundation
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online success is to model those who are already successful at what you want to do. It' s that simple.
Ten Ways to Sell to Your Customers Again and Again
OK, so you're making some sales, either of your own products, or through affiliate sales. What you may not know is that you've got a virtual gold mine in your possession, and all you have to do is follow a few simple steps to turn these one-time sales into lifetime customers, and to potentially create more and more customers simultaneously.
What Businesses are Succeeding on the Net?
The most basic question any Internet business owner will have to answer at one point or another?"what should I sell?".
Internet Profits Revealed: The Simple Philosophy that Works
Why is profiting on the Internet so hard for most people? If there is so much money to made, why do so many continue to struggle? There are secrets to profiting wildly online, and I assume you're as deserving as the next person, so what rationale could you possibly use for justifying missing out?
How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper
What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.
New Form of Click Fraud Discovered
If you use PPC advertising and are in a highly competitive market, you can't afford not to read this.
Book Yourself Solid Key Number 2: Choose Your Ideal Clients
The Book Yourself Solid article series continues with
All Along the Digital Watchtower
It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?
They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong!
When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. I learned by trial and error and by just doing.
Learning More About Your Customers to Achieve Maximum Online Profits!
Knowing about the people who buy your products or use your services on the internet is extremely important. If you know what your customers like, dislike, want and think, then you know exactly how to update your site and adapt it. Nothing pleases a visitor more than a site that fulfils everything that they desire. Pleased visitors lead to buyers. Not only will this boost your profits but it will also lead to satisfied customers who will leave your site and tell others. This will boost your web traffic.
Golf Pros Jet to be Sold early 2006 -- Market NOW to Make Large Deposit
Marketing gurus travel all over...Malaysia, London, San Francisco ..so make plans to go along on your jet in '06.
Catapult Your Marketing Success With Joint Ventures
There are many ways to make money on the internet. All methods
however, come with a price-tag. For starters, you will probably
need to purchase basic business software and relevant learning
materials. Planning and developing your ideas will definitely
require dedication and perseverance all along the way.
Ten Tried And Tested Viral Marketing Campaigns
Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. More popularly called as word-of-mouth advertising, this method has been one of the most powerful yet cost-efficient ways of promoting a business.
Ive Started My Own Online Business...Now What?
People ask me this question all the time! The "Now What" part is what grabbed my attention. There is so much more than just having an online presence. Just because you have a web site does not mean your work is done. You need to constantly promote, promote, and promote.
|
