GoDaddy?s Super Bowl Commercial Success
GoDaddy made a calculated decision to nationally "brand" their name using the Super Bowl commercial. They also decided to make their commercial "news" by making it a racy play off of last year's Janet Jackson fiasco using the Senate Hearings theme. This made the commercial more then just a commercial. It made it News. I read about the commercial in Time magazine 2 weeks before the Super Bowl even aired it. Using this clever trick GoDaddy was able to make the most of their airtime by receiving press before and after the commercial. This extra press only further "branded" their name with consumers. Paying a large amount for one 30 second commercial can be a large gamble for any company, especially one trying to mark their image on the minds of consumers. But to make the commercial newsworthy practically guarantees your money's worth and continues to create talk 6 months later. The next key to its lasting "brand" power will be weather it is compared next year to the new crop of commercials. A lot of Registrars and Hosting companies spend their budget online looking closely at costs/signup and other hard measures to see if they are getting their money's worth. They often overlook the value and power of "branding" their name and how lasting that form of marketing can be. As most commodity products found out a long time ago, "branding" is the key to longevity. As the web hosting industry moves to this sort of market it will be interesting to see how the well branded companies do against less well known counterparts no matter what their online budget may be. I think there are lessons in GoDaddy's Super Bowl marketing that we can all learn from. First, "branding" is a very powerful and last lasting tool. This is evident by their jump to the leading Registrar position and maintaining it half a year later. Secondly, instead of just making an advertising campaign, make the advertising campaign news on its own. This will deliver a lot of other press and air time to the original campaign. About the Author: Rodney Ringler is President of Advantage1 Web Services, Inc., which owns a network of Web Hosting Informational Websites including HostChart.com, ResellerConnection.com, FoundHost.com, ResellerForums.com, and HostingKnowledge.net. Rodney has over 15 years industry experience from programming to internet marketing.
Related News
|
 |
|
|
RELATED ARTICLES
Internet Marketing and Leveraging the Power of Networks
Creating a network -- meaning a community of users -- for your company is something that has always been valuable, but has become virtually indispensable to the success of any Internet company. The leaders of the Internet -- such as Google and Yahoo! -- all apply the idea of creating a network, and have profited substantially from it.
How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions
Copyright 2005 Tinu AbayomiPaul
Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant
Did you ever wish that you could sit at the feet of an Internet marketing master?
Five Step In To A Successful Online Shopping Business..
Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website.
Planning Your Way to Success
Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result.
Reap Incredible Profit with This Simple Strategy
Why is it some people are incredibly successful at utilizing the power of the Internet in their marketing while others can't seem to figure out the winning formula?
Reselling Resold Resale Rights
What the heck am I talking about?
Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix
Weblogs and Podcasting in the Marketing Mix
What Big Pharma Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease that they have the "cure" for.
Have You Got Your Ear To The Ground Or Your Head In The Sand?
What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?
Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders
There are two different groups of online marketers.
Successful Internet Marketing Without A Budget
The following excerpts were taken from an interview held with successful web marketer Darren Cronian in June 2005.
Some Practical Guidlines for Getting Involved with Internet Marketing
This article addresses the 'how' and 'when' of getting involved with internet marketing.
A Day in the Life of an Internet Marketer
I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't involve them in much work. Don't get me wrong, working online doesn't have to be hard and it is possible to earn a good income for a few hours work each day. If you want the BIG rewards however, you are going to have to put a bit more effort in.....
What Can Make You A Fantastic Internet Marketeer?
You've probably know many answers to this question: a good marketeer palces links, bad one - don't, good one makes surveys, bad one - don't, etc. All of these answers are right, but there is one key difference.
10 Ways To Get Your Ads Or Messages Noticed
Do you post to message boards, e-mail discussion
lists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they
read your ad or message, so it's important they get
noticed. Below are ten simple, but powerful tips to
get your ads or messages noticed.
The Struggling Internet Marketer
Instead of giving you advice on how to make a million bucks, and
pretending to be famous and wealthy, I would like to talk about
all the net-prenuers who aren't making a living on the information
superhighway.
Arrgh. . .Those Stupid Internet Marketing Cliches Are True!
If you have read any internet marketing resource
ever created, you have no doubt seen simple, one
sentence, pot-shot solutions to all of your problems:
You will only be successful if you think you are
successful. You will make money if you work hard.
Think outside of the box. Content is king!
Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales
Hello, do you feel low because sales at your website
is down?
The Niche Website Naming Secret
Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that?
|
