To All Internet Marketers - How To Get My Business
More and more people are realizing that the Internet offers great
potential to set up a healthy business for pennies on the dollar.
This is good news for internet marketers - but it also means that
they need to lift their game. Why? Because the would-be "netpreneur" has access to way more
training than ever before. It's possible to get up to speed very
quickly on what is needed to get started online. This, in turn,
means that people quickly recognize what offers true value and
what does not. They see so many sales letters that they become,
to a certain degree, immune to the typical hype. They're willing
to spend - but they want value for money. They want to be treated
like intelligent and discerning adults. So here's a message to all 'gurus' (and aspiring gurus) who are
keen to get their share of the dollars waiting to be sent flying
their way via cyberspace. 1) What does it take to make people want to buy "you" rather than
some other internet marketer? 2) What might make people want to unsubscribe from your list? 3) And what pushes them into asking for a refund? What Makes People Want to Buy? - They buy if they can see that a product will give them new
knowledge and understanding. - They buy if the purchase will speed up business growth. - They buy if a product will automate a task that eats into their
time. (People quickly learn to spend their time on marketing and
product creation, rather than repetitive tasks.) Tip: Once newbies have been exposed to a few sales pages, it's
not long before they learn to look beyond the sales hype. They
study a sales letter carefully to work out what the product will
"really" offer them. (Do they need this? Or will it duplicate
something else they own?) They also learn to look for value for money. Some higher-priced
products are worth every cent. Some cheaper products add very
little to what they already know. (Note: Savvy internet marketers already realize that if they put
together online interviews offering truly valuable information,
they are far more likely to attract and keep new customers. A
quick example: Jane Smith listens to a one-hour audio interview
on search engine optimization and traffic. She finds out some
really useful information she has not so far heard anywhere else.
She decides that this guy knows what he's talking about and
shells out a couple of hundred dollars for his products.) What Makes People Want to Unsubscribe from a List? - Getting four identical emails trying to sell them the same
product, because the sender hasn't figured out how to move them
from one list to another after they buy. - Getting a 'canned' email sounding full of excitement about a
new product or service - which turns out to be a duplicate of the
email they get from six other marketers who are affiliates for
the same product. - Getting email from a product creator about anything under the
sun because you bought XXX product from them. If your customers
sign up for a newsletter, they expect mailings. What Makes People Want to Ask for a Refund? In the past, buyers tended to shrug and write off a bad purchase.
But increasingly, people are prepared to stand up for their
rights. If they feel they have not received value for money, they
will ask for a refund. So what makes them decide to ask for their money back? - Software that doesn't work as it is supposed to. - Physical products (CDs, DVDs) that don't work on their
systems. - An e-book that is full of content easily found in an hour's
net-surfing. - An e-book that has skimped on content or that has been poorly
written. - An e-book that not only skimps on content but is full of links
to up-sells to get the 'really valuable' information, or is full
of affiliate links. The last case, an e-book full of affiliate links or links to an
up-sell...is something you should be giving away free as part of
your viral marketing campaign. Charge for it and you risk your
reputation for being a source of quality information. Other things that bite into your customer's valuable time. - MP3's that are streamed from a website rather than being
downloadable. - e-books that are in ".exe" format only, so the customer can't
print them out in one 'hit' (and can't access them on a Mac
computer). Give your clients anything that they can listen to or read away
from the computer. Most of them spend enough hours a day at the
keyboard already. They'd rather load an audio interview
into their MP3 players and listen while they go for a walk or
relax in the sun. They'd prefer to print out an e-book and read
it or mark it up while sitting in an easy chair. Please, please don't tether them to the computer! And finally, about those "name squeeze" pages. People are very
quickly getting tired of having to give up their email addresses
just to get to a sales page. Do you want them to buy or not?
These days, unless there's a huge buzz around the Net and they
want to see what it's all about, prospective customers are just
as likely to click the 'back' button on their browser, or close
the window and leave. So if you are collecting email addresses, make sure you are
giving them something valuable in return. Something that they
want and can use. Not just another sales page. After all, there's always another internet marketer waiting to
sell them a product. Probably one very similar to yours.
Marketers who respect their client's time and intelligence are
the ones who will get their loyalty - and their cash. Megan Mart, Publisher and Webmaster.
Subscribe to Megan's Free Newsletter by visiting:
http://www.accessbizinfo.com/signup.html
and receive free newsletter advertising!
Related News
|
 |
|
|
RELATED ARTICLES
Building Consumer Confidence Builds Sales
Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply.
Increasing The Perceived Value of Your Product or Service
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
Think Outside The Box: Home Internet Business Ideas
Imagine never having to leave your home to work. Not
having to deal with traffic, office politics, annoying
co-workers, or pretentious bosses make excellent arguments
to working out of the comfort of your own home.
Additionally, you can create your own schedule and work
around your responsibilities currently in your life.
Whatever your needs, starting a business is a monumental
task and you should carefully weigh all your home business
idea's. There are a great many options for an entrepreneur
to consider when developing a home business, so choose an
option that fits into your passions, experiences, and
lifestyle.
What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
Capture Names - They Are Like GOLD Nuggets!!
A landing page is used to capture people's details when they come to your website.
Website Sales: 10 Scorching Hot Offers That Sell Like Crazy
One of the best ways to increase your sales is to offer
your potential customers a special offer.
Ask Questions? To Help Find The GOLD
Here's another great idea that the gurus are
using to create high profit online products.
Dramatically Boost Your Exposure With A Press Release
Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.
How to Network Effectively to Secure Freelance Work
When freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequisites to secure clients. These two prerequisites are:
Successful Internet Marketing Without A Budget
The following excerpts were taken from an interview held with successful web marketer Darren Cronian in June 2005.
Internet Marketing and Your Old Age
Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.S. Congress about the cost of future retirement benefits.
The Numbers Dont Lie!
It's true. They don't.
How to Make Money Online...Driving your Car.
Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes me how most Internet entrepreneurs overlook this 'no-cost', powerful, free-advertising system, which is...
A Day in the Life of an Internet Marketer
I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't involve them in much work. Don't get me wrong, working online doesn't have to be hard and it is possible to earn a good income for a few hours work each day. If you want the BIG rewards however, you are going to have to put a bit more effort in.....
My Top 7 Favorite Ecommerce Tools
When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.
Sales Training: How To Succeed Online By Networking Your Business
The backbone of business success is communication.
How To Make Money Online With Your Website
So you have a website that has been a white elephant up to now, zero traffic and no sales and you are wondering how everyone else seems to be able to make money excepting you?
Top 7 Internet Marketing Sites for 2005
Are you confused by what really works when marketing your business online?
The Free Viral Marketing Technique You Cant Afford to Pass Up
Have you ever seen the movie "Pay it Forward"? This incredibly
simple, yet effective viral method requires doing exactly the
opposite; that is, paying it backward. Read on to see exactly
what I mean.
Streamlining Internet Marketing
With each new Internet Marketing (IM) Guru, there comes a minor
evolution in the field. While some only tweak an established rule,
others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry.
|
