Dealing with Refund Requests ? Internet Marketing
I think we all cringe and dread when we open our mail box and see that dreaded "Refund Request" in the subject line. And I guess we dread it for a number of reasons. 1. We know that that person got the use of our product and didn't have to pay a cent for it (and it can be a disturbing thought but it does happen? some people are just habitual refunders) 2. Advertising isn't cheap and when you've paid to get that customer in it can feel like a beat around the head when you not only refund the money but it often incurs a fee for the refund purchase, so now you've just paid that customer to have your materials 3. Organizing a refund could be time spent better doing other things The best thing you can do for yourself and your company is to keep a "cool head" about it. Getting all nancy about it even if it is a "habitual refunder" can do more damage for your name in the long run. I'm sure we're all aware of the statistics of if someone has a bad experience with your business they will tell 11 people about it, if they have a pleasant experience they will only tell 3 people about it. Well I think those numbers are a little higher on the internet. People have access to forums, emails, websites etc.. etc.. They will take neither pity nor a second thought to run off to these places and give your name a real bashing if you handle the refund request in an unprofessional manner. Once they head to these type places on the internet you can pretty much be assured they will be telling a LOT more then just 11 people. One bad review is all it takes to lose business. Thankfully most people in the world are "decent" and won't take advantage of you or your company and sometimes the best mind set to have is believing they have a genuine reason for requesting the refund. And sometimes not all business is lost even if someone has "requested a refund", if you've dealt with it professionally and their motives for the refund were of good intentions (maybe that wasn't the product they were interested in) you could still stand a chance doing business with this person down the track with another offer of something that's more suited to them. © Joanne King - http://www.joesy.com/ Get your Free book on "Affiliate Marketing ? Quick Start Guide" by visiting http://www.joesy.com . You are welcome to reprint this article on your website or send to your mailing list however it may not be edited and the link in this bio must stay active. Cheers =)
Related News
|
 |
|
|
RELATED ARTICLES
Single Best Way To Turn Visitors Into Rabid Buyers
Did you know that, on average, only 2% of visitors to your
website will purchase your product or service?
The Right Way to Use Other People?s Articles on Your Website
Article Marketing Creates a Steady Flow of Fresh Content
How To Increase Your Web Profits by Cutting the Hype
'Hype' is now an often used slang word which is short for 'Hyperbole', pronounced 'Hy ? per ? bul ? ee', with the accent on the 'per' (not 'hyperbole' as in 'super- bowl').
Overcoming The Fear Factor In Online Sales
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products.
How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One
Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer are for small business owners?
5 Keys To Making Money Online
Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and growing, due to little competition and low cost of entry. If I can do it, then there is no reason why you can't. You can literally begin making money right away.
Kindergarten Dropout Makes A Fortune In Internet Marketing
Hyperboles abound in Internet Marketing. Myth has its own area code.
Hype has its own country. And BS, its own universe.
How Old is Too Old?
How does a 74-year-old newbie break into the world of Internet
marketing?
8 Must Know Tips I Wish I Had Known a Year Ago, About Internet Marketing Online
Are you considering working from home. I have been self-teaching myself what it takes for over 5 years. Learn from my mistakes so you don't have to make them yourself. Tips include, web marketing online, customer service, balancing time, family and more.
The 3 Secrets of High Traffic Sites
It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money."
Online Advertising for Dummies
Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it.
e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)
What is e-Marketing?
Do You Market To These Emotions Online?
What can Mother Theresa and Charles Schwab teach you about marketing online.
Internet Marketing: Are You Penny Wise And Dollar Foolish?
It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one, then what? How are you going to make money with it?
Building Community Websites = Success Online
In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you.
Exploring Beyond Keywords Into Behavioral Research
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It's all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.
How to Market Your Web Site with Ethical Linking
Your web site's search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. Generally speaking the more quality inbound links to your site, the higher your site will appear in the SE results for relevant search phrases.
3 Simple Steps To Get Free Original Content for Your Website
As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must be relevant and of high quality. If you know anything about search engine optimisation you know that Google loves content. The problem most webmasters face is how to get the content without writing it yourself, which takes time, or without spending money to pay someone else to do it.
Why Test?
Marketing should be treated like a science. If you are serious about making money on the Internet, it is absolutely crucial that you spend some time testing your results and refining your approach.
How To Create An Automated Income Producer
One of my favorite net marketing tasks is creating a FREE
report or e-course and watching it fill with subscribers on
an autoresponder.
|
