How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions
Copyright 2005 Tinu AbayomiPaul In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall. Then, in the next part, I'll tell you more about what some of the components to site promotion are, and how they can work together to help you maintain your travel levels and search engine position despite the ever-changing search engine algorithms. Truly effective site promotion lies in using a group of tools and techniques to draw traffic to your site from many sources that build on each other, rather than just one. To illustrate how some of these promotion techniques work together and build on each other, we need to go back to the previous example of my own site for a moment. Each day, I get about 80 - 100 visitors to just my home page from search engines - this month you can verify that by looking at the referrer list at the bottom of my home page (see the resource box at the end of the article). As stated in the last article, visitors clicked through to my site for 1959 different keyphrases. 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site. That traffic is invaluable and shows proof of how you can use my multi-pronged methodology to enable you to get top rankings even for more difficult terms. The methods I use are a combination of different website promotion methods that have combined to keep me consistently ranking in first page results for literally hundreds of terms. One of the more difficult of these feats was ranking for the term "free traffic" in both Google and Yahoo on the first page. So how do I use other site promotion techniques to help keep my site from being dropped from search engine results? And how can you learn how to do the same? Okay, let's go back to our example, and look at May again. The next most frequent way I get a visitor to my site is from someone clicking through to a link - 15 -20% of my traffic comes this way. My stats say that "1663 different pages-url" that were linked to me brought me visitors. The top three links back to me brought me over 1700 visitors. After the top thirty, most links brought me only 10 visitors or less each. But even when a site brings me only one visitor, having several hundred sites do this adds up to a lot of potential clients. So, obviously, getting links back to my site wasn't the only important part of this particular method of site promotion. It was getting people to actually click through those links to my site. The trick is to get your link listed in places where visitors who are looking for your information will be, and getting that link to appear with keyword related text that you control. Syndicating your site via RSS is one of the ways that this feat can be made easier - but again, they are but a part of a well-rounded search engine solution. And there are certain things you need to think about when setting up your blog that yield the most search-engine friendly results, as alluded to in part three of this series. Do you know what else is important about having many links pointing back to your site? Other than the fact that, set up correctly, a percentage of people will click on them and visit you? It's the fact that search engines often find new content to include in their results through links that follow back through to your site. That's one of the top functions of the search engine spiders that crawl the web. They follow links that lead to other links, and so on, deciding how to fill a deficit in their databases with the sites they find. Not only that, but if the search engine algorithms should all change today, and state that quantity of links pointing back to you will give you only a little bit of positive karma, and that, from now on, only the quality of those links really gives you a big boost, if you used the methods I teach, including ways to optimize your links, you'd still covered. This isn't particularly difficult to emulate - if you use a multitude of ways to promote your site to search engines, as well as other ways to increase your site's traffic. Each one of the techniques builds on the others, helping you maintain your search engine rankings, and bringing new visitors from other sources. I'll have a sample list for you and a few resources in the next part. Read part three of this article in the Free Traffic Tips blog at http://www.freetraffictip.com/site-promotion-3 . (If you missed part one you can read it there too.)
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