Do You Market To These Emotions Online?
What can Mother Theresa and Charles Schwab teach you about marketing online. Certainly these two historical figures saw two vastly different worlds in their lifetimes. Mother Theresa spent hers with the poorest of the poor, while Charles Schwab spent his with the richest of the rich. But look at these two famous quotes. "There is more hunger in this world for love and appreciation than for bread" Mother Teresa "I have yet to find a man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism." Charles Schwab Do you see the underlying thread? Regardless of who you are selling to, from one end of the social spectrum to the other, and everywhere in between, human beings are looking for appreciation, and approval, above all else. Show your customers how the use of your product yields a sense of importance, and recognition, or how it helps them avoid embarrassment and indifference, and you will make many more sales than if you simply describe the qualities of your product. But it takes a certain kind of selling to pull this off. While your advertising can speak directly about the features of your product, and explain what those features do for your customer, it is much more difficult to transfer emotional meaning with the same directness. Yet it is the emotions that trigger desire in the buyer. As an advertiser, it is your job to bring those desires that already exist in the buyers mind to the fore. To stir them to life, so to speak. And the best way to do that is through indirection. By wrapping your sales message up in a story, you give your prospect permission to imagine. You're not telling them how they should feel. They instinctively project themselves into the tale. They can't help themselves. It's what we all learnt to do as little children. Remember this. Without imagination, there is no desire, and without desire, there is no action. When someone comes to your website and reads your copy, do they see themselves using your product? Do they see themselves living the results of using it? Even more importantly, do they see others approving of them, and appreciating them for having done so? That may sound like a strange way of thinking about a product, but let me give you an example of what I'm talking about. Let's say you're selling a diet plan. How do you use indirection and storytelling to trigger your prospect's desire for it? You might talk to your overweight potential client like this...
----------------------------------------------------------------------------------------
Imagine yourself walking briskly along a hot, sandy, sun drenched beach. An azure haze hangs over the skyline as the warm wind caresses your bare skin. As you stride confidently to your favorite spot, your breathing is normal, and your body relaxed. You smile to yourself, knowing you could walk for miles like this without becoming fatigued. The beach is busy, and as you glance around you catch the eye of someone of the opposite sex. They smile at you, and you smile back.
You walk assuredly into the water, and swim a couple of hundred yards out and back with ease. Lying back on your towel you can't help but think? 'Life Has Never Been So Good' OK, now stop dreaming, and answer this question. Did you have a little trouble seeing yourself in that picture? If so, then take heart. A slim, sexy figure and abundant self-esteem can now be yours, thanks to the amazingly simple and easy to follow... ------------------------------------------------------------------------------------------ Do you see how indirection works? You don't have to come right out and tell your potential client people will appreciate them, and approve of them as a result of what your product can do. You don't have to tell them they'll no longer feel embarrassed by their weight in social situations. The story does it for you. Now you've got their undivided attention, and a real chance to prove your product is unique and that it works. Copyright 2005 Daniel Levis Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies ? From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters!
http://www.Advertising-Online-Strategies.com/ad-strategies.html
Related News
|
 |
|
|
RELATED ARTICLES
What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
Website Marketing: 10 Killer Website Marketing Tactics To Boost Your Profits
Here are 10 killer website marketing tactics to
boost your profits:
In Depth Analysis of a Successful Niche Product
The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com
An Internet Marketing Solutions Company Confesses
a) An internet marketing solutions company tells you that they're going to have Google index your website in 2 days?
What The Internet Marketing Gurus Are Doing That You Are Not
Do you want to join the well known gurus like Terry Dean, Willie Crawford, Jimmy D. Brown, Micheal Green, Jim Daniels, etc in bringing highly targeted visitors to your website weekly without spending a dime in adverts?
The Rats Are Winning the Rat Race
There was this great entrepreneur who came up with a genius idea. He went and bought eggs; lot's of eggs and paid 5 cents per egg. Then he painted the eggs and sold them for 3 cents. While doing this he became a millionaire. How in the world did he do this?
Online Marketing Law! Whats Happening?
You read that right. There's a new law in California for online marketing. This law is thanks to the California's Online Privacy Protection Act.
Marketing Maxims for Todays Challenging Times
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds
I know what your thinking, "what the heck does starting a garden and planting seeds have to do with building an online business?"
Heres A Quick and Simple Way To Find Hot Niche Markets
"Here's A Quick and Simple Way To Find Hot Niche Markets"
Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly
The Advantages Disadvantages Of Internet Marketing are many.
The Power of Viral Marketing
When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I'm sure many of you are doing the same thing. Every email labeled viral marketing got trashed and I immediately run an anti virus check on my computer.
Planning Your Way to Success
Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result.
Nobody Knows You Yet!
It is really a small wonder why most people fail in the first 90 days on the Internet (which might explain why most products on the Internet come with 90 day money-back guarantee!). After putting up your web pages in cyber space, to expect people to know of your presence without promotion and marketing effort on your part is a fool's dream. In extreme cases, it is actually a fool's plan.
The Internet and Network Marketing
After years of gut wrenching work and stress the home based business building process has finally been chopped down to size. The casualties from this type of business building are horrendous and rightfully so. It wasn't long ago that the odds of build a huge profitable network was for the very gifted individual. But now building a residual income with the internet and network marketing scenario is within practically everyone's reach.
My Wacky Test Marketing Experiment Succeeded
In a previous article I recounted engaging in a wacky piece of test marketing ? and now I'd like to provide you with a progress report.
Simple Steps to a Great Banner Ad
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
Finding The Right Internet Marketing Technique For You
Finding the right Internet marketing technique that works best for you is probably going to be trial and error. Different web marketers have found their successful by using different marketing ideas. Each person's target market is different as well. You will have to try a variety before you find the Internet marketing technique that works best for you and your web-based business. Here we will throw out a few suggestions to try and see what works for you.
Online Sales: 10 High Octane Online Sales Generators
Do you want to spark up sales at your website?
|
