Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix
Weblogs and Podcasting in the Marketing Mix It is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Weblogs have become an established Publishing Tool with millions of users and readers. Furthermore users are able now to handle multimedia applications and do own computers and mobile music players. But the up to date hype should not be reasoned by the users, which rather do not have expert skills in marketing, but by the industry following those millions of users. Also investors again are very active in the reach of weblogs and IT at all. Studies state that about the half of mobile music player owners already has downloaded a podcast. By those preconditions the way for commercialization is free. But, too, it seems to be necessary to do so, because the industry needs the users to become offered industrial products. This probably is not without conflicts, because users might have their reasons to go to those new independant media channels. Advantages and disadvantages now opposite to the in common low costs for distribution at the internet now rely again in the quality of produced media. The quality of course is better with the better but costly equipment. But, quality does also has its costs and it seems that for now a reliable business model does not exist. Whereas there already is the option to include adverts at podcasts the option of paid services is discussed again. Weblog comments on the latter option sometimes are humourious and users now are offered software for a more professional production of podcasts. RSS Newsfeeds in the Marketing Mix The RSS Data Format, compared to the Hype of Podcasting, does exist for a far longer time. It is popular now, but it seems that it does not have the same broad acceptance like weblogs. By this one might describe weblogs as medium for the masses and RSS Newsfeeds, as long as those do not become integrated in a website, as a medium for niches. Opposite to this big portals now are offering the opportunity to integrate RSS News in personalized news pages. By this and with the opportunity to reach a broader audience also big players do start RSS Activities. Furthermore niches of course not neccessarily are less important. RSS is build by the data format XML, which gives some interesting possibilities. Interested users may receive RSS Newsfeeds by subscription. Furthermore XML offers the opportunity to integrate Newsfeeds and their content into websites. Meanwhile there is a good range of newsfeed search engines and for those, too, do exist submission tools. Up to Date Articles and Studies on Podcasting and RSS are to be found at the May Revision of FOLDEN and later on at the Internet Trends Archive. FOLDEN is a monthly updated Directory on E-Marketing and iMedia with two News Rubrics and a free Newsletter. FOLDEN Homepage
http://www.folden.info/ Related FOLDEN Rubrics
http://www.folden.info/weblogsandblogs.shtml
http://www.folden.info/rss-content-tools.shtml Copyright, Impressum and Terms of Use This article may become passed on at a whole, with its links and copyright. The author of this article makes no warranties on the usefullness or the correctness of any kind of this article, readers do use this information on their own responsibility. Frank Brauer
Consultant
Related News
|
 |
|
|
RELATED ARTICLES
The Rats Are Winning the Rat Race
There was this great entrepreneur who came up with a genius idea. He went and bought eggs; lot's of eggs and paid 5 cents per egg. Then he painted the eggs and sold them for 3 cents. While doing this he became a millionaire. How in the world did he do this?
Traditional Mediums versus Search Engine Positioning
Banner Advertising:
The Reality Of How To Make Money In An Online Business
"Making money online quick and easy" seems to be the buzz
word today in the home business and money making arena
online these days. It would seem at first glance that
making money online seems to be a very simple thing.
However, as most internet marketers would tell you, this is
not true as making money online is a serious business and
hard work has to go into it.
Relevancy - The New Black for Online Marketing?
Information Overload
How To Be An Internet Marketing Champion
How bad do you want to make money on the internet? You know thousands of people are doing it and maybe you've had a little success. But do you really want your own business operating 24 hours a day making money for you?
Just Ask! Using Surveys to Improve Your Business
Just ask!
What Are 7 Psychological Triggers That Make People Buy?
Did you know that there are seven psychological techniques that literary persuade people to buy?
Successful Internet Marketing Without A Budget
The following excerpts were taken from an interview held with successful web marketer Darren Cronian in June 2005.
Website Marketers Enemy No. 1
There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit your website - you need to get some people who will pay you in cash rather than compliments. You need to start approaching other website owners and start building an online network of contacts.
The Myth of Internet Marketing: aka The Golden Carrot
Why am I so mad I could throw my computer right out of my upstairs
window?
The Psychology of Online Selling
Why do we buy things? Well, some thing are out of necessity; we need food and water to survive. But which food do we buy? You see we do have a choice, which means we make decisions to buy one kind of food against another. That means our choice can be influenced - even for 'essentials'. So even though a principle reason for buying something is 'out of necessity' the chances are you didn't HAVE to but 'that one'. You made a choice, conscious or otherwise.
Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?
The business principle of continued contact and online relationship building has given rise to the popularity of online business blogs, forums and feedback opportunities. Interactive online communication define the web site owners as experts in the eyes of visitors, and serve as a promotional vehicle for other products and services that the business seeks to sell. Continued, interactive contact can bring many benefits, such as:
Its All About The Leads: Publishing to Capture Profits
All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.
Dumb Money And Smart Money
One of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business.
Internet Marketing Promotion And Advertising Can Build Your Business
Internet marketing promotion & advertising are crucial for your website's success. Take time to create a buzz about your site and that will keep people coming back. Excited people are motivated people willing to spend money on your products. Advertising that promotes both your products and your website will keep them coming back for more. Web site traffic should be the focus of early Internet marketing promotion advertising. Many effective ways exist t generate traffic for no or little cost. Even if you do not have a large marketing budget, you can operate a successful website.
Using Autoresponders In Your Online Business
Autoresponders return previously stored messages or sets of messages in response to any email sent to that autoresponder address. Almost all paid web hosts and many of the free ones provide autoresponders as part of their hosting service.
An Introduction to Mortgage Marketing
The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and discuss the project over a few beers and oysters. For the first hour or so we talked about his goals and the general operation of the website, the design, functionality and his goals for the next year or two. I finally asked him about his marketing budget and what forms of advertising he was planning to use. Not to my surprise, he replied "I will just get listed in Google and the rest will fall into place." Mind you, I'm sitting there with a well proposed business plan in hand, mission statement and all, although the section on marketing was no where to be found. I spent the next hour giving my new client the abridged version of Internet marketing and advertising. Needless to say, the reality made him reconsider his marketing plan.
Many Small Revenue Streams Are Best
There's an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it. The price? One million dollars.
Internet Marketing: Are You Penny Wise And Dollar Foolish?
It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one, then what? How are you going to make money with it?
Website Sales: 10 Stimulating Words That Make People Buy
There are certain mesmerizing words that when used
effectively can make people buy from you and increase
your sales.
|
