What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings. The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other "content consumers" (other websites, search engines and so on). RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites. But some marketers are still afraid that not enough internet users are using RSS feeds. Think again ? While achieving not more than marginal penetration, its usage is growing with astounding speed. Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there! >> BUT WHAT ARE RSS FEEDS? RSS content is delivered through RSS feeds --- simple files structured in a specific way. These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers. These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher's web site), presented in a linear list. But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files. >> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS? The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you. It's just like subscribing to e-mail newsletters, only that there's no e-mail involved ? and consequently no spam or spam filters. But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator. RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers. In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers. After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content. Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way. And, for the best part, most RSS aggregators are free to use, so there's really no excuse to not get started today. And by the way ? so are quite a few RSS publishing solutions! Yes, RSS is the free way of getting your content delivered every time. Copyright 2005 Rok Hrastnik Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5
Related News
|
 |
|
|
RELATED ARTICLES
The Reality Of How To Make Money In An Online Business
"Making money online quick and easy" seems to be the buzz
word today in the home business and money making arena
online these days. It would seem at first glance that
making money online seems to be a very simple thing.
However, as most internet marketers would tell you, this is
not true as making money online is a serious business and
hard work has to go into it.
Find Your Niche
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What You Wont Learn In Business School
What You Won't Learn in Business School
At Last, A Plain English Guide to Internet Marketing
Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet marketing available on the Net?
8 Excellent Ways to Sell Your Back-end Products More Successfully!
A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end products is an extremely effective way of boosting your profits. It is a lot easier to sell products to those who have already bought from you than to seek out new customers. Of course, it is extremely important that you have a steady flow of new customers but it is also important to keep up with older customers and always be looking to lead them to make another purchase. If you make transactions on your website a good experience, older customers are very likely to look to do business with you again. It is your responsibility to persuade them to make that decision. Here are 8 ways to sell your back-end products more successfully:
Internet Marketing
Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research before jumping into the world of Internet marketing.
While many people feel that internet marketing is all a scam, simply stated, this is false. There are quality companies and quality business plans that are proven. Likewise, there are just as many and even more that are not worth your time or the expense. To understand the differences you need to take the time to research and then decide if the company is right for you. First, you should understand that in most internet marketing endeavors, you will own your own business. You are not working for someone else, which is a nice bonus, but it can be a downfall to many. There are extra expenses that you personally need to take on. You need to keep yourself motivated to do a good job on a daily basis.
If you believe you can handle these simple things in internet marketing, then you can start your search for a company to work with. There are many. It will take you a good amount of time to decide which one is right for you. Do you want to sell products? Do you know enough to sell software? Can you see yourself promoting your business online, over the phone, in your neighborhood, and to your family and friends? Look into the business's history. Do they have a long background with a proven track record? If it's a ground floor opportunity, can you trust and believe in it enough to make it successful? Is the business a member of the Better Business Bureau? What about others who have done the business, what do they have to say? Will they provide training, materials, or anything else that is needed?
Once you combine all of this information, it is only then that you can and should decide on an Internet marketing company. While there are definitely advantages to working an internet marketing business from home, never kid yourself that it won't be hard work all the way. But, by doing this basic amount of research and gathering this information, you can trust that the internet marketing business you take on is the right one for you.
How to get an Internet Marketing Education Without Spending a Nickel
Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load?
Twenty Ways To Profits Online
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now
I'd like to let you in on a little secret that most webmasters don't know:
Make Money With A Business Opportunity Online
There are so many business opportunities these days that promise to help you make money online. What should you do to choose one? Here are some tips to help you with your decision.
A Simple 8 Step Formula For Testing Your Headlines
I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don't know. They are successful because they TEST every advertising campaign they embark on first before they start spending "big" money on effective forms of newsletter and ezine ads.
3 Link Exchange Methods
Link exchange is one of the many Internet marketing strategies aimed at:
What is the Flavor of Your Website?
When I mention, "flavor", I mean the appeal of the
products or services, a company offers, to your basic
senses, ( taste, touch, feel, sight, etc.).
But, allow me to extend this even further and talk about company appeal as well, for example company "culture".
Let's get less broad and bring this to you and me. What
is our "appeal" to the public? Do we present a good image, ("flavor") to the public? Are people impressed with the products and services we offer? Are they presented in a professional manner?
This analysis could be applied to email, websites, ads,
for that matter, anything the public "sees" with our name
on it. In previous articles, we discussed BRANDING your company.
Included in this process would be BRANDING your image as
well. So, when I mention Wendy's, for example I see DAVE,
the friendly guy who cares about selling good products.
When I mention McDonald's I see RONALD, the clown appealing
to children.
What does this have to do with the product?
Absolutely nothing.
It was a masterful way of BRANDING a company. Since they
both sell basically the same product, what separates one
from the other is their "image". Dave, the nice guy who
wants to provide quality hamburgers and the Ronald, the
clown, who loves kids, in the other case.
Where am I going with this?
I believe it is important to create a business logo, and slogan, to optimize your branding process. Then, it is really important to create your company "image". I hope my "image" projects WORK FROM HOME, quality products and services, and a professional image; and, that I have a website you can visit that is reliable and trustworthy.
When you see our logo, that is what I want your vision
and memory to recall. Something like "Dave" or "Ronald".
Do you want you image to be a high-powered sales company,
or a professional, creative, critical thinker? The "image"
I get in the first case is SPAM, misrepresentation, (tell
anybody anything to get it sold), and worthless products
and services.
Please, I am not trying to offend anyone. We all need to
sell!
But, there is the right way and the wrong way. I prefer
the right way. We stand behind ALL products and services,
and will NEVER spam anyone at any time.
That is the "image" I hope you "see" when our BRANDED name appears anywhere.
Your online friend,
Opportunities Now Internet Marketing Services
For more information about us use KEYWORD:
"opportunities now internet marketing services" in any major
Search Engine.
James A. "Jim" Holish
5250 E. Cortland Blvd. #19
Flagstaff, Arizona 85004
webmaster@mycashforever.com
http://www.mycashforever.com/
Getting Your Business Listed for Local Search is Just the First Step
The Public has Embraced Local Search and Want to do More
Marketing Maxims for Todays Challenging Times
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.
7 Ways to Become an Obvious Expert in Your Field
Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.
Advertising That Yields the Best Results
In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. And of course, you only get one opportunity to make a first impression, so let's learn how to make it a great one!
A Business Guide For The Very New Internet Entrepreneur
Did you recently buy your first computer and just started surfing the Net? Isn't it fun? All the new websites and places to go, sights to see! Have you ever wondered if you can make money with your newfound toy?
You Can Become A Successful Internet Entrepreneur!
Everyday people ask me if they will make money with the internet. Of course i said. But it takes times and determination. You cannot expect to make a six figure income in just 30 days. But you can make a six figure income in 2 to 3 years working part time. Do you think your job at the factory gonna give you more for your money and time than this ?
SEO 101... These Tags Really Do Matter
In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.
|
