How To Be 100% Sure That Your New Product Is A Winner
Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product. Do you want to know how to do this? You do? Well, it's quite simple: You allow the punters to tell you whether or not they want your product. I am being deadly serious here when I tell you that the only certain way to be sure is to test your product in a suitable, email broadcast, newspaper ad or direct mail campaign. The punters will pretty soon tell you whether or not they want to buy or not. Either you will get lots of orders, or you will just about break-even, or you will hardly get any orders at all. You just wont know until you test! Now, do you want to know the single most powerful piece of information in the product development and/or direct marketing business? This information is worth more than everything I have previously told you, put together. It is this: Believe the punters - not yourself. There. I never thought I'd tell anyone not to believe in themselves... But in this particular instance, you must put all of your faith in the punters. It doesn't matter how much of a 'pet' your product is. It doesn't matter how much your old mum and your friends tell you it's a GREAT product. It is wholly irrelevant that you have seen scores of adverts for similar products at a higher price. - If the punters don't respond to your advert, then you must drop that product and move straight on to the next one. The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completely the wrong paper, or £5 too expensive, etc.). In this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately. Don't try and second-guess the punters. Don't worry too much about how, or why the punters didn't buy your product. You will probably never work this out... I never can! The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a 'feel', the picture, the price, their perception of your ability to deliver.... ANYTHING. You'll never find out. Now the big difference between a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he'll drop it immediately. Losers will back their hunches right down the line until they go broke. They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of money. Then they believe. But even after all this, they still harbor a sneaking suspicion that if they'd just altered the coupon shape, or increased the money-back guarantee to 30 days, or........ you get the idea.... To Become A Mail-Order Winner, You MUST believe the punters. They KNOW, you only BELIEVE. This principle can be summarised in this vital concept: MILK YOUR WINNING PRODUCTS, DROP YOUR LOSERS. More on this in my next article. Copyright 2005 Nick James Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of £1 Million of products and services. Subscribe to his Free Tip Of The Week email at: http://www.Nick-James.com
Related News
|
 |
|
|
RELATED ARTICLES
Internet Marketing Success Requires a Plan (Part I)
The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your target audience and having an effective strategy to reach them. Upfront planning is what separates winning Internet marketing endeavors from failures.
4 Ways to Make Money from People Who Are LEAVING Your Site!
Oh no... are people leaving your site without buying?
Online Sales: Easy Way To Turn Freebies Into Sales
Freebies. Freebies. Everyone loves getting things for free.
Persistence Pays ? Sweet Rewards of Dogged Marketing
No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon. Therefore, unless you are selling something extremely unique, you will have to ensure that you are heard and seen in the virtual world above the din and distractions of other websites.
Getting noticed on the Internet - Digital Marketing for Small Business
The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive...)?
How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing business
online is the Multiplier Effect. It's the principal
factor behind some of the fortunes that have been made
on the Internet.
Viral Marketing
What is Viral Marketing?
The Facts You Should Know About Internet Marketing
I wakeup this morning and see my lovely wife. She was sleeping and looking
like angel. I thought probably I am the luckiest guy in the world. I have a
gorgeous wife, a cute doll (my daughter). I have money and time to enjoy
life, and I dont need to worry about my future. Suddenly I remember those
days when I started Internet marketing.
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
Becoming A Successful Internet Entrepreneur
You're motivated to run your own business, aren't you?
How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..
How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. One Simple Word. A.C.T.I.O.N.
Chameleon Advertising: Marketing to Your Niche Markets with Stories
Do you remember how, in days gone by, salesmen would go door
to door selling their wares? These entrepreneurs would "go
the extra mile" just to have the chance to demonstrate their
products to people in their own home.
See Abundance In Your Prospects
I was privileged to have a good friend and great Internet Marketer to share this time-tested principle with me. And I am about to share it with you, too! The principle is called "abundance". Yes, abundance. It may be just one word yet there is great power behind it.
If It Sounds Too Good To Be True
You've heard that cliché over and over I'm sure, but it has never been more true than it is on the Internet.
The 10 Commandments of Guerrilla Marketing Design
Guerrilla Marketing Design is more an attitude than a system of do's and don'ts. It's an attitude that emphasizes the efficient and memorable delivery of information.
How To Be 100% Sure That Your New Product Is A Winner
Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product.
Online Testing Optimization
Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulating and comparing the results. The winning variable then becomes the control, or bench mark, which future ones are measured against. Let's look at testing in more detail...
Cheap & Easy Online Marketing
A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That's good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth!
Beneath the Surface of Internet Marketing
To most people Internet Marketing looks like a good way to make money from home, which is possibly the main reason while people start. The shame is that people like this don't realize that they are only scratching the surface. The aim of this article is to make sure you don't become one of them and miss out on what lies beneath the surface of Internet Marketing.
Why No Online Marketing is a Failure (Its Only a Test!)
Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.
|
