The 3 Rules To Maximizing Profits From Banner Ads
Placing those ads on your site are designed to do just one thing, make you and the advertiser money. No it's not rocket science but there is a science to doing it right. There are 3 simple rules to follow and you will convert those ads into the revenue you intended them to be when you decided to place them in the first place. 1. Don't sell Viagra to pregnant women! ? Basically what this means is that each page on your site probably offers something different than all the other pages on your site, otherwise you would have terrible redundancy on your site and that would be bad, but that's for another discussion. Let's say you have a site offers travel services, and this particular page is about a certain destination that you offer. Then your ads should fit the page, an offer such as "Home Loans", or "Grocery Coupons" would be what is know as "Shotgun Marketing", which basically means that you are just firing an ad at there and praying that someone who sees it will be interested. This click and buy ratio will prove to be VERY disappointing. A proper ad such as "discount air tickets", or "Travel Insurance" will produce a much higher, click and buy ratio, this is what is referred to as "Target Marketing". Remember, the internet is a spontaneous buying medium, so when the visitor is on that particular page, this is when the interest in this particular subject is at it's peak! They are already thinking travel, you are offering them the "Up sell", meaning you not changing the visitors train of thought, your offer is just blending in. 2. Put the steak in the middle, and leave the salad on the side! ? Where do you place you banners? On the side? At the bottom of the page? Somewhere between the "I'm offering this for free" and "Look at my fancy graphics" area of the page? Obviously the most profitable place to set the banner is on the top of the page, and is highly recommended if that space is available! Most of the time website owners have reserved that spot for they're own offers and the like. The second best place on a page is just before your start the page content. An animated 468 x 60 banner should be centered and placed just before you begin your page content. Remember these banners are what pay you money to keep your site going, and if all goes right, some change in your pocket. Move other items on your site to the side and make room for those banners. Banners placed inside the test of the page content (not at the end) would be the third option. 3. I don't read the fine print, do you?- What size banners do you use? DO NOT waste your time placing small banners on your site (unless they are for banner exchange partners)! Small banners are a waste of space, first of all, how much information can the seller fit into such a small area? How noticeable will it be to your site visitor? If you're trying to sell something, then SELL IT! Ad size should be 468 x 60 or larger, and centered on the page, this ad WILL NOT be missed by the roving eye of your potential buyer. Although they may have not elected to click on it, odds are they certainly did not miss it, because it was big enough to at least catch they're eye. Finding the right advertiser, who pays the right commission, and who is offering the right product for a particular page on your site, will require a bit more work than the standard "snatch and add" type of banner farming, but the rewards will be much greater and prove to be well worth it in the long run. Remember this, "anything worth having, is worth working for, and money is worth having" About The Author Derek Arnold is the President of BullMarketer.com, a webmaster resource site offering many tools for webmasters, marketers, and designers. Homepage: http://www.bullmarketer.com
Related News
|
 |
|
|
RELATED ARTICLES
How To Make Readers Desperately and Uncontrollably Wanting To Buy Your Product
Are you looking for ways of persuading your web site visitors to buy your product or service? Or for ways of writing a sales letter so that you sell more?
Financial Freedom Through Integrity and Honesty
Starting down the road to owning your own business can be exciting, frightening and challenging. It takes a lot of courage to leave behind the promise of a steady paycheck and strike out on your own. One of the keys to long term financial freedom and consistent, steady passive income is running your business with the highest standards of integrity.
Planning Your Way to Success
Whether you are a small company or a larger corporation one of the primary keys to success lies in preparing and following a good marketing plan. Why? Because you can have the most awesome product or service to offer, but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result.
5 Ways to Educate Your Prospects for More Sales
It's impossible to sell a product or service without demand ? no matter how low the price or how big the discount.
The Unsung Heroes Of Internet Marketing
One of the reasons that people fail to earn anything close to a living on the Internet is that they fail to take the time to learn how to do it!
Streamlining Internet Marketing
With each new Internet Marketing (IM) Guru, there comes a minor
evolution in the field. While some only tweak an established rule,
others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry.
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLC
The Biggest Internet Marketing Mistake Victorias Secret Will Never Make
Victoria's Secret has about 1500 retail stores, a world class catalog, and
according to Alexa.com, a website that is consistently in the top 100 websites
on the plenet, as measured by traffic.
Boost Your Web Site Sales
The following strategies are used every day to boost sales from any commercial website. Most are simply common sense whilst others may take some time to master. All will help your site to start generating the income you expect from your online ventures.
The 10 Success Basics For Your Online Business
It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward.
Increasing The Perceived Value of Your Product or Service
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.
7 Incredibly Simple Ways To Profit Wildly From Public Domain Material
If you're in the business of marketing online, a major portion
of your income will come from your ability to deliver quality
content and products to your market.
10 Explosive Ways To Elevate Your Sales
1. Publish an ezine.
Make Internet Marketing Work for You Via RSS
RSS marketing is a tool used by many on the Internet to deliver advertisements, emails, customer support responses, ezines to clients and potential clients without the concern of Spam filters hindering the receipt of the email. Spam filters have created serious problems for companies marketing through email and almost 65% of the emails you send are not even opened by the recipient. This really will hurt your business if you do not find a way to get your information to clients and potential clients. That is what RSS marketing is all about, getting your information directly to the client and potential client.
How To Make Money Online With Your Website
So you have a website that has been a white elephant up to now, zero traffic and no sales and you are wondering how everyone else seems to be able to make money excepting you?
Resources for Starting an Online Business
Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable.
The Power Of Free
Free can set you free...
Internet Marketing Requires Persistence
Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:
The Psychology of Online Selling
Why do we buy things? Well, some thing are out of necessity; we need food and water to survive. But which food do we buy? You see we do have a choice, which means we make decisions to buy one kind of food against another. That means our choice can be influenced - even for 'essentials'. So even though a principle reason for buying something is 'out of necessity' the chances are you didn't HAVE to but 'that one'. You made a choice, conscious or otherwise.
Blog and Ping ? A Search Engine Traffic Bonanza
Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog.
|
