What Does Success Look Like?
While we are well into the 21st century too many are still thinking about their business as they did in the 1990's. The face of business has changed and the Internet is a BIG part of that change. Today, anyone with a connection to the Internet and the ability to choose an opportunity wisely can succeed online. Can you see the vision? The common thinking about doing business online says "if you have a website people will flock to your site and make you rich". Right? Not exactly. The key to success online is to choose the RIGHT opportunity for you. If you don't, you could be overlooking thousands of unearned dollars and never experience the true joy a successful work-from-home business provides. In an Internet crowded with opportunity, what does a world-class opportunity look like? Whether one offers products, services, or a mix of the two, all world-class 21st Century opportunities have these five qualities in common. 1. World-Class Opportunities Offer Products That People Want To Buy. Notice, I did not say need. The fact is; people buy what they WANT. If you can make them want your product, you will succeed. When you offer what people want, your customers will return to buy from you repeatedly. That creates a foundation you can build on. 2. World-Class Opportunities Offer Products That Reach A Wide Audience. To succeed in the end your products must have broad appeal. Take the 'baby boomers' as an example. This group is large, in their peak earning years, and very willing to spend. Offer what they want and the world is your oyster. So, what do they want? Let's think that through. This group is aging and will continue to age. They know that and don't like it. While the emphasis on youth and anti-aging was once radical, the boomers have now made it mainstream. We see commercials on television for cosmetic surgery! Such a thing was unthinkable only 10 years ago. Health is another passion of the boomers. They want healthy homes, healthy workplaces and a healthy lifestyle. If you choose products that speak to the 'baby boomers' and their insatiable appetite for youth and health, you've picked a winner. Another example is people who work at home. The watchword for this group is convenience. Convenience sells and will continue to sell because this group wants to work on their time schedule and from their own home. They want convenience. 3. World-Class Opportunities Are Easy To Enter And Maintain. All too often people enter a business and then can't maintain their active status. Since your goal is long-term success, be careful to choose an opportunity that makes it easy to keep on succeeding. Avoid those which draw you in and then fail to support you or make it almost impossible to continue long enough to have a chance to succeed. 4. The Real 21st Century Internet Business Offers You Upward Opportunity, But Doesn't Push. If your goals are to throw all of your energy into your Internet business, learn everything there is to know about the product or service you offer and do more volume than anyone else on the world wide web, they will support you in that endeavor. Hopefully, you will even have the chance to teach others your business and share in their earnings as well. If that is NOT your goal, however, a true world-class business won't make you feel like an orphan or pressure you to do more than you want. 5. Support Is The Last Quality Of True 21st Century Success. No one wants to be convinced to begin, commit their money and their time, and then find that they have no one to go to for advice except themselves. Having someone to call on, whether by phone or email, who has 'been there' and can offer guidance can mean the difference between failure and success. There is an incredible amount of true opportunity on the Internet today. As you search for your perfect business, be sure to hold your standards high and never compromise when it comes to the quality of the companies with which you associate yourself. After all, you are loaning them your reputation, and it will be your reputation on the line. Finding these five qualities in an Internet opportunity is the first step toward achieving 21st Century success! About The Author Rick Mills is an independent consultant dedicated to assisting others in discovering proven home business systems. His sites exist for the sole purpose of sharing just how simple it can be to have a successful Internet business. http://NetAdvantage.OwnANewBusiness.com http://NetAdvantage.MomsMakeMore.com ram@direcway.com
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Total Sale Amount : $9.95 USD Paypal's Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USD
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As you can see, something has to change in order to make a profit. That's why it's important to track and calculate every campaign. So what went wrong with this example?
-Paying too much for the banner space?
-Need a better click-through rate?
-Need to charge more for your product?
The truth is that only you have the information required to decide but at least at this point you're in a better position to make a qualified decision.
Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment).
Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI.
A few terms to know:
CPM - Cost Per Impressions (The "M" comes from the Roman numeral for 1,000). So $20 CPM represents $20 per 1,000 displays of a banner). An Impressions is simply each time your banner is shown.
CPC - Cost Per Click. You pay an agreed amount for each click-through to your site.
Click-Through (CT) - A click on an ad which takes the viewer to another site.
Click-Through Rate (CTR) - This is the number of people who click on an ad (banner or text link) divided by the number of displays of the ad, represented in percentages. Example: 500 people click on an ad that has been shown 10,000 times, which works out at: 500/10,000 X 100% = 5%.
Run Of Site (ROS) - This means your banner will be displayed on all or most pages of the site.
Buying or Creating your own banners: You can find a graphic designer to create your banner or you can simply learn to design and build you own. We have done both on this site and our research shows almost equal results when using identical conditions. We're not going to give tutorials on banner design but we will offer a few tips to help get you started.
If you decide to purchase your banners: Do your research. There are many so called ' graphic designers' that have very little training or experience with any type of graphics much less internet marketing or banner advertising.
Get any promises or guarantees in writing. Keep in mind that anyone can setup shop online and many have no idea what they're doing to say the least.
Do it yourself banners: There are several options when it comes to creating your own banners. Again, we're not here to teach you how to design and build your own, just to guide you in the right direction.
Here are a few things to consider:
Think through your design.
Decide on a format.
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Image or HTML.
The best banner size.
Image load times.
Image or HTML? Well, most of the banners we see are image based, whether .gif, .jpg of flash. But there is another very simple alternative. The HTML banner. You can even combine images and HTML to create incredible banners. A couple benefits of using a HTML banner are:
HTML banner will normally load faster.
On a HTML banner, you can promote many links.
Banners sizes:
468 x 60.....Full banner
234 x 60.....Half banner
392 x 72.....Full banner with vertical navigation bar
120 x 240...Vertical banner
125 x 125...Square button
120 x 90.....Button #1
120 x 60.....Button #2
88 x 31.......Micro button
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Use attractive and attention grabbing images. Keep your text short and simple.
Use proven key words like "free" and "now". "Free" is a very powerful incentive for the viewer to click on the button. Even the words "Click Here" can increase your click-through rate. Use a large font size for your message text. Create different versions of the banner. Test different banners to improve your click-through rate.
Animate your banner, but use as few frames as possible to keep the file size to a quick loading minimum. Test new banners with a Pay Per Click network, before you use them in Pay Per Impression campaigns. Many sites display two different banners on each page, while others display the same banner at the top "top fold" and bottom "bottom fold" of each page. When given a choice, it's usually best to choose the top fold of page because the viewer is more likely to see your banner. You can expect to pay a lot less for "bottom fold" of page banner spaces.
Brian Hawkins - Entrepreneur, Internet Marketer, Online business consultant, Author. Site owner and administrator of several sites including: http://www.extremesitepromotions.com/ and http://www.csc4u.com/
Internet Marketing - Article Announcer
Who said marketing on the internet was easy. All the successful marketers have worked long hours plugged into their computers. Total commitment has been give to the internet for the glory of being called a 'Guru'. Of course, the financial successes aren't bad either. Or so I hear.
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