Got Some L.A.F.S.?
Could you use some laughs? I'll bet you could, especially if they increased your online sales. And, no, I'm not talking about jokes, cartoons, and riddles. L.A.F.S. stands for Little Ads For Success - specifically, business cards. Most people's idea of a business card is more of a calling card. It has their name, their company's name, their phone number, and maybe their address or their website address. Typical card. I'm not talking about using your typical card, either. Think of your Internet marketing techniques. Aren't they all designed to either get someone to your website or get them on your list? That's the purpose of L.A.F.S. Just like your ads on the Web, these little ads exist only to get someone to your website. But how? You could offer a special incentive on your card, like a discount that only card-holders can get at your site. People always like to get a great deal. You could offer a free gift that only card-holders get just for visiting your site. This gift needs to have a high perceived value, so that your prospect will remember that he wants to visit your site to get that special gift. Put a code on the card that enables them to get this gift, and you will also be able to track the results of your L.A.F.S. Put a different code on each design, so you know which ones work the best. You could also make them curious about your site. For example, one of my L.A.F.S. simply asks: Do You Know 3 People Who Could Use An Extra $100,000? Does that get their attention? Does it make them curious? You betcha! There are two important things to remember when you design your cards: One, never get your prospect's attention by misleading them just to get them to your site. This would be BAD publicity -- best avoided! Two, never try to use your card to actually sell your product. Your goal is to get them to your site, where your sales copy will then do its job. O.K. Now you've got your L.A.F.S. How do you put them to work for you? You leave a trail of L.A.F.S. behind you! Give them out EVERYWHERE you go. Give them to EVERYONE you meet. When you go to the gas station, give one to the attendant. When you stand in line at the bank, meet the other people in line around you and give them your card. When you get to the counter, give one to the clerk. When your car battery dies, and someone gives you a jump, give a card to your new friend. Change your routine so that you visit different gas stations, different branches of your bank, different grocery stores, and a variety of restaurants. Go to networking events sponsored by the Chamber of Commerce. Go to kids' sports events and meet the parents. Give out L.A.F.S. at the mall. If your market is a small or specific niche, be creative in finding places that you may encounter these people. With consistent effort, you will be surprised how fast you can go through a thousand cards! So leave your trail of L.A.F.S. - Little Ads For Success - all the way to the bank! About The Author Kathryn Thomas, born, raised, and living in Texas, believes in doing things in a BIG way. Be sure to visit her at http://www.HeresTheMoney.com to see the $100,000/mo. income plan. Yes, that's per MONTH! kt@HeresTheMoney.com
Related News
|
 |
|
|
RELATED ARTICLES
6 Basic Principals Every Online Business Owner Should Know
The fact that you're reading this article shows your interest in starting your very own internet business. Maybe you're already an online business owner in search of some answers why your online business stalled. Even if you're just interested in what others have to say about online business startup guidelines, I think these are the 6 fundamental principals that will make or break your online success.
How To Create Your Own *24/7 Little Sales Machines* In 5 Simple Steps
Here's an astonishing fact guaranteed to excite you...
Things I Learned from Corey Rudl
On Wednesday, the first day of June, I received the following email from Corey;
Discover Which Sales Triggers Are Most Effective When Mixed With SEO!
We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that I'd like to just touch on here.
Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing
If you haven't already heard the buzz, Michael Port is the guy to call when you're tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. Over the next seven articles, he'll share the secrets he used to turn his own self-employed business without a pulse into a healthy $112,200 income in less than 10 months.
Content, Content, Content.
Read any Internet marketing article, forum or tutorial these days and you will find that the one thing all the experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn't it? But what precisely does it mean?
Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market
#1 ~Look at your past customers~
The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Highly Recommended Pre-Fab Marketing Business
Unfortunately most 'ready-made' business sites don't seem to be very user or customer friendly and are extremely expensive for what is being offered. Most of these programmes have only one way to make you money, you send the traffic and they close the sale!?
Writing a Website That Sings!
If your online sales have taken a dip lately, your product or service isn't necessarily to blame. Even the best products and services can be hidden in obscurity when covered by a blanket of bad website copy. So what can you do to make sure your copy sings the praises of not only your product, but your business smarts and credibility as well?
Top 5 tips for Marketing Your Real Products in Our Virtual World
It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market.
Find Your Niche - The Internet Marketers Goldmine
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant
Did you ever wish that you could sit at the feet of an Internet marketing master?
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLC
Your E-Business Strategy: Is It Love ... Or Fear?
I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online?
The Power of Buzz
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."
13 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer.
You could follow-up with a "thank you" email. That way,
you could follow-up every few months and build your own
lists and include an advertisement for other products
you sell.
Multiple Internet Profit Streams
Have you been searching without success for a way to make money on the internet? Maybe you've been going from one idea to another ? wasting more and more money without much if any return.
Marketing Your Networking Group
Several months ago I went on the cruise from hell. It wasn't advertised as a cruise from hell, but instead as an opportunity to check out a networking club, to have fun, to see what this particular group had to offer . . . but make no mistake, it was the cruise from hell.
How Do You Make Gold Online Without A Database?
That is a great question!
|
