What Are 7 Psychological Triggers That Make People Buy?
Did you know that there are seven psychological techniques that literary persuade people to buy? When I first used them in my sales letter I increased the response rate by 257% overnight! You can use them not only in your sales letter but also in your ads, headlines, and even newsletter. Trigger #1: Reason Why Tell people WHY you're doing something. Don't be a mystery for your customers. People are more likely to buy from an ordinary person they know something about. Are you giving 25% discount on your product? Give the people honest reason why. Are you limiting the number of products you want to sell? Tell people why. If you tell your visitors about the reasons of doing something they will be more likely to trust you and to buy from you. Trigger #2: Specifics Tell the specifics. "How I made $1,057 in a week" sounds more believable than "How I made $1,000 in a week". People are sceptic. If you include specifics people will be more likely to believe you. If you state a fact, make it specific. General numbers never sounded plausible. Trigger #3: Curiosity We all are extremely curious. We want to know answers to our questions. Tell people not to open this email and they will open it. Because they want to know what's inside. Headlines like "Discover the hidden secret of free ezine advertising" are always producing great results. You immediately want to know "What secret?". Curiosity trigger is a great way to get your email opened. It also works great in ads and in articles. Like the title of this article: "What Are 7 Psychological Triggers That Make People Buy?" :) Trigger #4: Fear to Lose Something People are most likely to buy from you if they are motivated by fear to lose something than if they are motivated by desire to gain something. That's why deadlines and limited production numbers works well. Use deadlines in your copy. Run 3 days specials or limit the number of products you want to sell. Make people act now by letting them know that it is a limited time offer. Trigger #5: Questions Ask questions. By asking questions you get people involved, they automatically start to think to answer your question and become more responsive to your message. What headline would grab your attention: "You are wasting money on ezine advertising" or "Are you wasting money on ezine advertising?" Trigger #6: Stories Nothing can be better than a good story. It's easy to influence people just by telling them a good story. A lot of famous copywriters used this method in their sales letters. You can tell a true story about your customer. Or about yourself. A real life story about something the product has done to improve someone's life will build your credibility and motivate people to buy. Trigger #7: Facing a Problem Every product is a solution to particular problem. Don't rush into presenting the solution you have, make sure you first make your visitors to face the problem. Present the problem and agitate it so people would feel the pain of situation. Spell out the problem, tell them how it feels. Only after you've got readers interest present your product that provides the solution. Apply these seven psychological techniques to maximize your sales and increase the response rate of your ads. About The Author Arina Nikitina is the author of exclusive report "The Guru's Secret Formula To Creating Massive Online Cash Flow". For a limited time the report is available absolutely free of charge here: http://www.online-internet-marketing-strategy.com arina@online-internet-marketing-strategy.com
Related News
|
 |
|
|
RELATED ARTICLES
Four Steps To Eliminate Frustration and Turn Your Online Failure Into Internet Success
OK, you've been bustin' your butt trying to make money online, but it's just not working out.
Find Your Niche - The Internet Marketers Goldmine
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
Seven Golden Rules Of Internet Marketing
"Do unto others as you would have them do unto you." How many times have we heard that Golden Rule? And certainly it is golden, and a good rule to live by! But with all due respect, God never had to market on the Internet! And there are probably more than seven solid principles we should all be following, but these seven should get you well on your way down the "Golden Path to Prosperity." So let's get started!
The Power of Reverse Advertising
How many times have you heard that posting on FFA sites are a complete waste of time?
The Power of Taglines: Take My Tagline Test!
An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it.
Subconsciously Command Your Readers To Buy
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
Ten Simple Tips To Create A Money Magnet Web Site!
Staying awake at night wondering how to pump up your sagging Internet sales?
The Real Key To Happiness, Peace of Mind, and Massive Internet Success
Do you know the secret that allowed 100% of the top Internet Marketers to become successful?
After Fifteen Years Or More Of Frustration With Internet Marketing, I Think Ive Found It!
Hello Internet junkies and friends,
Twenty Ways To Profits Online
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds
I know what your thinking, "what the heck does starting a garden and planting seeds have to do with building an online business?"
Heres A Quick and Simple Way To Find Hot Niche Markets
"Here's A Quick and Simple Way To Find Hot Niche Markets"
How Your Hobbies Can Help You With Your Business
Everyone has a hobby or interest that they have a particular passion for and, hence, are probably quite knowledgeable in this area.
Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering
If you've a business, you must always keep an eye on your
Competitors.
Lead Me On - Learn About Internet Marketing Leads
Every business is engaged in selling something, whether a product, service, information, or something else. And sales usually begin with sales leads. As an offline example, new insurance and car sales people are frequently asked to compile lists of their friends, families, acquaintances, and so on. This list is used then as a lead builder - something to get the ball rolling towards that first big sale. The online world is no different. Every for-profit web site needs a steady flow of internet marketing leads. A big part of any online marketer*s job is to generate the leads that will ultimately be responsible for another sale. In particular, in the highly competitive online marketing arena, someone selling products and services to other marketers will need a steady flow of fresh internet marketing leads to fuel their sales.
Marketing Trends from the Digital Frontlines
The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour:
Making Money from Websites - Common Pitfalls of Beginners and How to Avoid Them
Making money online is really easy to do because the entire world is becoming Internet savvy with a preference for shopping online. Because of this fact, you need to make sure you are doing your best to meet the needs of individuals online and increasing the internet traffic coming to your website.
How to Communicate with Prospects All Over the World Who Speak a Different Language
I discovered a free service online, that allows me to communicate with people and watched my international sales begin to go through the roof.
Did you know that over 50% of all Internet traffic is from non-English speaking countries? Companies like Adobe, Baxter Healthcare, EDS, GE, Microsoft, NetGear, PepsiCo, Socratic Technologies, US Government, XE.com are relying on this type of service already to get more done, with no language barriers.
|
