Boost Your Sales Copy With One Simple Tweak
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit. It is incredibly simple; seriously, I promise! All that you need is a very basic understanding of HTML, like how to make hyperlinks, and I will teach you everything else. Sound fair? What can you do with this, you may be wondering? Well, if you have a newsletter, you can create a link to your web site and the page displayed could have your subscribers first name where ever you want it. It doesn't have to be their first name either; it could quite literally be any custom variable that your newsletter managing service/script/program has saved for each of your subscribers -- their last name, email address, snail mail address, gender, age, favorite color, etc. But we don't have to stop there, not at all. You can go on and use as many variables as you want, not just one. We'll thoroughly cover this. Why is this HTML tweak useful, you may now be asking? Just imagine this, you email your list of subscribers about a new product you have recently released. In your email, you write a few paragraphs about the product to generate interest and conveniently provide a link for them to click on to go back to your website and read your full sales copy. Since you have such a trusting reputation with your subscribers, they give your product the benefit of the doubt and click on the link to read more. When they get to your sales copy, lo and behold their name is used throughout the page! We all learned in Marketing 101 that your sales copy needs to be personal; that when you write it, you need to speak to one person and in everyday language. With this cool HTML tweak, you will be able to reach new levels of personalization. Yes, the subscriber will be impressed that their name is used in the middle of your sales copy, and yes, they will have more personal interest in what you are saying. It is a whole new experience at that point, because you are talking to them individually. Heck, you just used their name! It won't just be, "You will get big results!" but, "Fred, you will get big results!" Now, let's get on to the code! For this example, we are going to be using an HTML file named "choppers.htm". Open up "choppers.htm" in your favorite editor. Now, where ever you want the subscribers first name to appear, put this code: "" (minus the quotes), and wherever you want their last name to appear, put: "" (again, minus the quotes). Do you see the "$a" in the first bit of code and the "$b" in the second? For every custom variable you want to appear on your web page, just put that little bit of code with a different letter. To explain it a little more, for every place the subscribers first name should appear, put "". For every place the subscribers last name should appear, put "". For every place the subscribers email address should appear, put "". And so on and so forth. Yes, you can use each bit of code as often as you want. No, it doesn't really matter that the first name is using the code with "$a" -- it could be "$h", "$p" or even "$z", just as long as each custom variable uses a different letter. Now you will need to rename "choppers.htm" to "choppers.php". Some HTML editors do not open up .php files, so I suggest only doing a "save as" to a .php file. That way, you will still have "choppers.htm" to edit whenever you need to, then just do another "save as". Upload the .php file to your web host. Now we need to create the link the subscribers will click on to get to the newly created "choppers.php" file. For this part, you need to know what codes your newsletter managing service/script/program uses to customize your emails. Just for this example, let's say two of them are ;First-Name; and ;Last-Name;. When you write your email, the address of your sales page in the link you will create to go to it, will look like this: "yourdomain.com/choppers.php?a=;First-Name;&b=;Last-Name;". But when you send out your email to your subscribers, your newsletter managing service/script/program will fill in those codes with the subscribers first and last name. So when the subscriber clicks on the link, the address to your sales page will actually look like this: "yourdomain.com/choppers.php?a=Fred&b=Jones". If you only cared to use the subscribers first name, you would only need to use "" in "choppers.php", and the address to that page in the link in your email would look like: "yourdomain.com/choppers.php?a=;First-Name;", and for your subscriber Fred, his link address would end up looking like: "yourdomain.com/choppers.php?a=Fred". You have just now taken many steps in front of your competition. You are now able to market much more personally than most people think is even possible. Copyright © by Palyn Peterson About The Author Palyn Peterson publishes the acclaimed Advanced Internet Marketing News. A professional newsletter with a refreshing perspective and a strong focus on no-cost techniques. http://FutureInternetMarketing.com. FREE Tips, Tricks, Tools, Resources, eBooks, and More! This article is free to publish with resource box. If using this article, please send a brief message to
Related News
|
 |
|
|
RELATED ARTICLES
Silver Surfers: Successful Online Marketing to Seniors
If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend.
Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space
Perhaps the online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less similar symptoms of lunacy as those displayed in Quixote's mad adventures.
How To Let Your Customers Search For YOU! ? Part 1
Actually I love the techniques I will explain below. These methods made me an authority in my market. A lot of people know me, personally or from doing business, and they refer new customers to me.
Internet Marketing Reality Check
There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams)
Product Marketing for Home Based Online Businesses
If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.
What The Internet Marketing Gurus Are Doing That You Are Not
Do you want to join the well known gurus like Terry Dean, Willie Crawford, Jimmy D. Brown, Micheal Green, Jim Daniels, etc in bringing highly targeted visitors to your website weekly without spending a dime in adverts?
Never Underestimate the Value of Giving Things Away
"Never underestimate the value of giving things away." I remember as kid hearing these words on a regular basis. In fact this philosophy was re-enforced so much by my parents in my younger years that it has become a part of who I am today. But, I'm also a businessperson who enjoys earning a living, and in business, our primary goal is to maximize profits. So we have what appears to be an obvious conflict here. How does one remain profitable, let alone increase profit levels if they're giving things away?
Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing
in a lot of sales?
How To Pull Massive Profits From Resale Rights Instantly
What's in your name?
Subconsciously Command Your Readers To Buy
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
5 Steps to Achieving Success in Marketing
1 Planning:
How Old is Too Old?
How does a 74-year-old newbie break into the world of Internet
marketing?
Profiting From Your Online Business
Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. While some only intend to use the profits from their Internet ventures to supplement a current income, others aspire to eventually produce a full-time cash flow. Although those striving for a full income through an online business do have quite a tedious road ahead, it can be accomplished. With research, time, and patience, your business can prosper and produce the returns you are aiming for.
The 10 Commandments of Guerrilla Marketing Design
Guerrilla Marketing Design is more an attitude than a system of do's and don'ts. It's an attitude that emphasizes the efficient and memorable delivery of information.
How To Find Ideas For Creating Your Own Profitable Products
In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products.
The Facts You Should Know About Internet Marketing
I wakeup this morning and see my lovely wife. She was sleeping and looking
like angel. I thought probably I am the luckiest guy in the world. I have a
gorgeous wife, a cute doll (my daughter). I have money and time to enjoy
life, and I dont need to worry about my future. Suddenly I remember those
days when I started Internet marketing.
Why Online Business - The Harsh Reminder Why Online Business Is For You
Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial freedom. Here are some reasons to remind these people why online business is the best way toward financial freedom.
Getting Your Business Listed for Local Search is Just the First Step
The Public has Embraced Local Search and Want to do More
Words That Sell - Internet Marketing
Choosing your words will be the ultimate make or break you in the Internet Marketing industry and there are some words that will stand out like an Eskimo taking a walk through the desert looking for his igloo.
Internet Marketing: 10 Motivational Insiders Tricks To Attract Thousands Of Visitors
If you have a website but not attracting many visitors, it may be because you've not known the insiders secrets that I have.
|
