Your E-Business Strategy: Is It Love ... Or Fear?
I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business success or failure originates ultimately from human thought. This article examines the effects that love or fear can have on your e-business - is it love, or is it fear, that dominates the way you do business online? If it's fear, you fear you're missing the 'one big thing', and so you attempt to try absolutely everything in case that's the thing you're missing. You read every email that comes in promising business success, and attempt to follow what they suggest. The only problem is you are attempting to follow several strategies at once, but there's only one of you and not enough hours in the day. You end up barely touching the surface of each strategy, and you become disillusioned and despondent. You tell everyone who will listen that everything you have tried simply doesn't work, and that the Internet is a money-making myth. You are constantly fearful of your competition. You worry they are doing more business than you, that their offer is better than yours, that they will drive you out of business. You try to copy them, and emulate their style, but somehow it just doesn't work and your heart isn't in it. You feel like you're always following some way behind, rather than out in front, leading the pack. You have no idea where your sales are coming from, and when you have a couple of 'dry days' with no sales at all, you're panic stricken, and all you can think about is business failure. You've been running your business blind, you have no idea what's been working well and what hasn't, so you have no foundation on which to base your decision making, and no faith that what you are doing is working. You begin to feel unfulfilled, over-worked, over-stressed, and you can feel yourself burning out. The motivation for your business begins to disappear, and you soon end up with no business. Instead, if it's love, you concentrate on Strategy A fully, before even considering B or C. You do your homework first - you read all the literature, you know it's been very successful for many people, and you believe you can do it too. You studiously, deliberately and methodically follow the strategy. Rather than diluting your energy by pouring it into many different moulds, you pour all of it into this one, persistently and with considerable dedication. You don't see much happening at first, but you still have faith, and you re-examine the strategy to ensure you are maximizing the possible outcome. Over time, you begin to see the positive results. This reinforces your energy and motivation, and increases the beneficial effects you experience. You tell everyone who will listen how well it works for you - others try it too, and begin to see positive results for their own businesses. You look for ways in which you can work with your competition for mutual benefit. You think about a JV, and approach your competition with it, even ensuring that the benefits for them outweigh your own. Your competition can see how much benefit your proposal could be for both parties and agree to it. The end result is a highly positive outcome for both sides, and you agree to work more closely together in future. You concentrate on your own USP, and inject your business with a sense of your own style, confidence, and overall business strategy. You see others beginning to emulate you, which you take as a token of admiration, boosting your self-esteem, and thereby further improving the way you do business. You find yourself leading the marketplace. You have a couple of dry days, but you know that occasionally this happens for whatever reason, that your targeted traffic comes from multiple sources, which show excellent conversion rates. Instead of fearing business failure, you quickly check everything is okay with your merchant account or payment processor and check your site is functioning normally, and you know sales will pick up normally again very soon. You concentrate your energies instead into new avenues of promotion. Instead of running your business on fear, and consequently witnessing it shrivelling up and dying, you run it on love - you have a passion for what you do, you always take positive action, and the more successful you become, the more it fires that passion. Your business expands and becomes more successful. And the positive energy from your own business begins to rub off on others. Can you see how a simple change in approach could transform your business? About The Author Steve Shaw develops software and systems for effective e-marketing. For example, his PopUpMaster Pro software allows you to add popups to your web site that beat the popup blockers, and vastly improve your response rates. For more information please go to http://popupmaster.com. Steve has been marketing full-time online since March 2002, developing software products and systems for e-marketing, including PopUpMaster Pro, the Click Bank Toolkit, ListInferno.com, and http://SubmitYOURArticle.com.
Related News
|
 |
|
|
RELATED ARTICLES
Dramatically Boost Your Exposure With A Press Release
Do you have a website but seem puzzled to how you can drive in traffic? Or are you a brick and mortar business owner looking to bring in new customers? Either way, a press release may be just the answer you need to solve this dilemma.
Why You Should Use Turnkey Websites To Jumpstart Your Ecommerce Activity
Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look thought the business & industry section of eBay and you'll see thousands of turnkey sites, sometimes going for hundreds of dollars.
Niche Marketing Nuggets: Picking the Gold from the Internet Mine
Building an Internet business based on a specific niche is not only good sound business it's smart.
The 3 Big Points to Selling Successfully on the Web
Building a home internet business on the web can seem at times like an impossible goal for most people getting started because they are either not sure of what products they should sell, or how to build their internet business website so its effective enough to get the right targeted traffic to sell their products.
Its Not That Hard: Expert Shares Practical Tips For Internet Marketing Novices
Try to run a search for the name Edward Gilbert. You'll garner about 2,700,000 hits, and the most prominent of them would refer to Edward Gilbert the doctor, Edward Gilbert the lawyer, and Edward Gilbert the deceased professional wrestler. None of them though, would point to Edward Gilbert, the internet marketing millionaire.
Marketing to Today?s ?Distracted? Consumer
The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable! Case in point, NBC will start to digitally insert commercial "billboards" into advertising content to be broadcast during the winter Olympics ? in essence a commercial within a commercial.
My Dumbest Marketing Blunder And How You Can Avoid It
When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published.
Top 7 Internet Marketing Sites for 2005
Are you confused by what really works when marketing your business online?
Information Products: the Changing Trends for 2005
2005 is a great year for affiliate marketers, as online businesses will continue to grow exponentially. 2004 showed a major transition to the type of products sold in affiliate markets.
Quick Guide to Internet Marketing: 9 Tips for Success on the Net
To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net:
Part Time Internet Marketing with A Full Time Approach
The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has a computer has heard of or has been tempted by such income. From affiliate marketing to playing around on e-bay, "wanna-be" Internet marketers and online business entrepreneurs are abundant.
Paid Customer List On Autopilot?
How do you get a truckload of buyers eager to purchase from you. Create a good quality product and price it ridiculously low. This way you will create a truckload of buyers rushing to get your product. This is a powerful way of building a paid customer list on autopilot. You had actually "Over-Delivered" and you will have very high chances of keeping your customers for life.
An Introduction to Mortgage Marketing
The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and discuss the project over a few beers and oysters. For the first hour or so we talked about his goals and the general operation of the website, the design, functionality and his goals for the next year or two. I finally asked him about his marketing budget and what forms of advertising he was planning to use. Not to my surprise, he replied "I will just get listed in Google and the rest will fall into place." Mind you, I'm sitting there with a well proposed business plan in hand, mission statement and all, although the section on marketing was no where to be found. I spent the next hour giving my new client the abridged version of Internet marketing and advertising. Needless to say, the reality made him reconsider his marketing plan.
The Google Toolbar & Search Engine Optimization
Like many other useful toolbars out there so is the Google Toolbar. I consider this toolbar a must have for any serious search engine optimizer and anyone who searches the internet on a regular basis. Here's why? The Google Toolbar has grown significantly in features since inception. It now features several new useful features but the main focus of this article is on those that aid in search engine optimization. So without further ado here's the Google Toolbar unfolded.
Hype! Has The Internet Gone Too Far?
I remember back in the 1980s (history for many of you reading this), I had a friend working at the University of California who had access to the Internet through the University system. It was new, it was esoteric, it was for academicians, nerds, and professional scientists.
Top 5 tips for Marketing Your Real Products in Our Virtual World
It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market.
Sheep Spend and Lose, Leaders Make Money
Remember that leaders spend more money on learning and growing, but they do their homework and work hard to make money.
This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action
If you're a fan of Western movies I'm sure you've heard most
of the title line before; just replace "Web" with "town."
That line of dialog is offered right before the two cowboys
go outside and have a deadly gun duel. Wind blown
tumbleweeds and shades of the OK Corral as a backdrop!
A Hitchhikers Guide to the Internet
"Where do you work?"
The Deadly Itch!
It is a story about Manku, a blind man who was lost in a maze of wealth. It is a story about each of us. Read and interpret carefully.
|
