How To Win The Marketing War, Capture Your Prospects Mind
As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars. What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales. Step #1 - Get Into Your Prospects Mind. Many new netpreneurs forget, or fail to understand, that prospects are individuals. You must get into your prospect's mind and appeal to them, and them alone, before they will buy from you. Sidebar With some exceptions, buying decisions are made on the basis of emotional and intellectual reasoning in that order. Sidebar Some marketers prefer to use market research exclusively for this step. This is a valid, but more expensive option to build your prospect's profile. Sidebar Remember : People do not necessarily buy features. They always buy benefits. Step #5 - Headlines Now you have all the pieces of your jigsaw start to build your "Mind Capture Weapon". Headlines can be formatted as : - Commands - "Dare To Write Good Headlines"
- Questions - "Do you want to write good headlines ?"
- Announcements - "New product writes your headlines"
- Coaching - "How to write good headlines in 7 easy steps"
Write as many headlines as you can, some marketers write 50 or more, and format them in the different ways. Now let them to "stew" for a 2 or 3 days before reviewing and choosing the best ones. For software to help you write compelling headlines see relevant resources below. Step# 6- Write The Copy - Like A Master Storyteller. "Using the action triggers that deliver your MDA, weave a personal story for your prospect around your product and it's benefits to them." Your copy must be persuasive, emotional, and truthful. Without exception, people love stories. Use your - Action trigger list,
- Prospect profile
- Product benefits
to weave a story that captures your prospects mind. This is the goal you started out to achieve and a story incorporating these features is how you do it. Story telling is one of many mind motivators that capture your prospect's mind and attention. A new product about to be released will show you many other magical mind motivators that you must learn to use to capture your prospects mind. Step #7 - Ask For "Most Desired Action" Your "Most Desired Action" may be : - Getting the prospect to subscribe to a product.
- Getting the sale.
- Getting feedback and comments.
- Getting contributions, donations or other help.
Whatever it is, you must ask for it in clear explicit terms. Relevant Resources Conclusion Use the tactics described here to write copy. Then test each detail from action triggers, benefits, headlines, prospect profile, and offer until you have a mind capturing weapon in your arsenal. Use this in the "Marketing War" and you will have a weapon that sells relentlessly and repeatedly for you. (c) 2004 Charles Kangethe About The Author Charles Kangethe of http://www.simplyeasier.com is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. charles@simplyeasier.com
Related News
|
 |
|
|
RELATED ARTICLES
Niche Marketing and Finding Your Way to Profits
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
Surfing, Searching, & Networking 101
Everyone knows the internet can be very useful for finding information or learning something new. In all honesty, the internet should be your #1 resource for finding any remote information. The problem is everyone do not know how to use the internet to find information or to their advantage. It's simple and I'll give some tips & secrets to successfully using the internet to your advantage.
Five Top Tips For A Prosperous 2004
According to many market forecasts, 2004 is likely to be a buoyant year online. These are my top tips for making the most of it, and ensuring a happy, healthy and prosperous 2004.
Your Personal Fortune Is In Your Words!
What is the most important skill you can possess as an Internet Marketer?
Dealing with Refund Requests ? Internet Marketing
I think we all cringe and dread when we open our mail box and see that dreaded "Refund Request" in the subject line. And I guess we dread it for a number of reasons.
6 Steps to Establish Your Expertise
Like the Internet itself, online marketing resources such as blogs, chat rooms, and user groups are vast and puzzling. On one hand they offer that elusive "promise land" of free and effective marketing. On the other, they embody a "time sink" of astronomical proportions. They have addictive qualities and their effectiveness is measured only by your own self-control.
The Power of Buzz
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."
Manipulate Your Visitors With Reverse Psychology
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly.
Targeted Traffic is More Important than Ever!
In the early days of web development, business owners had learned the very expensive lesson that a Web site with no visitors is of little value. Once the business owner learned that methods could be utilized to increase their visibility through search engine optimization, it then became apparent that the traffic that really benefited them, was "targeted traffic." It only made sense that if you were selling a solution, the person who will buy the solution are the ones experiencing a problem or challenge. It also became obvious that the best products and services to sell online were niche or specialized markets. Large volumes of "general visitors" (general volume traffic) may have looked nice on a statistics report but only the truly "targeted visitors" (target traffic) were usually the visitors making purchases or doing business at the Web site.
The Secret To Having A Successful Online Business
For three years in Internet Marketing, I've tried to find what the secret was to having a successful online business. During the first 9 months it was pure money-loss. I've lost count the number of downline clubs, retire early opportunities and other get rich stuff on the web which I've joined. I thought I was robbed in broad daylight in the cyber world. The phrase "Why me?" started to come out.
Why Do Market Gurus Exploit This?
Regardless of what you're trying to sell, you can't sell it without your prospective buyers. And selling through mail successfully depends mostly on how you talk to your prospective buyers. Knowing the psychology of your prospect is a very good advantage to cash in. This is an important guide line to apply when writing sales letters that generate very huge revenue.
Automatic Internet Marketing and Business Success On A $25.00 Budget
There are plenty of free tools online for marketing. And many will get you sign ups and sales. This report is not a commentary on the quality of all free marketing programs. We agree some do work. This report provides an alternative to the "long term" usage requirement necessary in order to find the free "working" programs. It's purpose also is to help eliminate the "seeming" reluctance of free signups to upgrade. It is a way to virally market and to help eliminate long waiting periods when trying to get sales while using free marketing tools found online.
The Truth About Info Business
Let me save you, at least, several hundreds of dollars you would have spent on different business guides and tutorials, claiming to bring you online wealth.
You Gotta Think -- Strategic Internet Marketing!
Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?
Part Time Internet Marketing with A Full Time Approach
The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has a computer has heard of or has been tempted by such income. From affiliate marketing to playing around on e-bay, "wanna-be" Internet marketers and online business entrepreneurs are abundant.
Beneath the Surface of Internet Marketing
To most people Internet Marketing looks like a good way to make money from home, which is possibly the main reason while people start. The shame is that people like this don't realize that they are only scratching the surface. The aim of this article is to make sure you don't become one of them and miss out on what lies beneath the surface of Internet Marketing.
Time Management And Organization For Online Marketers
TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products. But often, organizing information (i.e. ad copies, sales letters and contact addresses) and managing this information eat up much of online marketer's time. Precious time that could have otherwise been spent selling products and earning money.
Internet Marketing And Public Speaking: Ten Tips For When The Twain Shall Meet
Internet marketing and public speaking? Not quite ham and eggs, is it?
5 Keys To Making Money Online
Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and growing, due to little competition and low cost of entry. If I can do it, then there is no reason why you can't. You can literally begin making money right away.
Target Practice And The Internet Entrepreneur
Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. Not an easy task! How can there NOT be variables when you are advertising to billions? It isn't always where you advertise that makes the difference; it's HOW.
|
