An Approach to Advertising on the Internet
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet. The Internet continues to grow at a rapid pace. Billions of dollars have already been transacted this year and with the holiday season approaching those numbers will only increase. The traditional forms of marketing and advertising still have their place; however, in a world where one out of every eight dollars is spent online, the traditional 4P's of business might not fully apply. In the past, the business mantra was "location, location, location." More businesses have realized that, with the Internet boom, the new mantra is more like "logistics, logistics, logistics." Marketing is not an issue of where you are anymore. Instead, companies need to properly place themselves in the vast World Wide Web so that customers can easily search for the products and services they are looking to buy. This becomes difficult because consumers do their shopping from their computer at home. According to a recent study conducted by DoubleClick and Nielson/NetRatings, the last quarter of 2003 yielded amazing results, up 40 billion impressions from the third quarter. Throughout the year, advertising volume on the Internet increased by 49 percent-that equals about 200 billion impressions in the fourth quarter! Rand Blair, of 10x Marketing (http://www.10xmarketing.com), believes the increased numbers result from the fact that people are using the Internet more to find products they are seeking to buy. "As people become more familiar with the Internet, they are becoming more comfortable searching, learning, and purchasing. As a result, online advertising is booming!" Two of the most popular and successful advertising techniques on the Internet are pay per click campaigns and natural search engine optimization campaigns. A brief description of each is listed below: Pay Per Click A pay per click campaign consists of advertisements on the side and top of search results pages. For example, try searching for a popular item. When Google, Yahoo, MSN, or any search engine brings back the results, there will be some links near the top and side of the page. These results are placed there because companies pay the search engine each time a visitor clicks through to their site. When companies pick the right keywords to target and monitor, a pay per click campaign can be extremely effective. Many executives like this type of campaign because they only pay for those people who click through to their site. If nobody clicks on the link, no money is spent. Natural Search Results On the other hand, when search results come back from a search engine, the websites listed in the heart of the page are those pages that are the most exact match for the keyword. Each search engine uses complex algorithms so that the most relevant websites will naturally appear at the top of their results. As consumers realize that pay per click ads are placed at the very top because companies buy that position, consumers are looking to the natural results with greater frequency. It is possible for a company that is nowhere to be found to take steps to increase their placement on the results page. In fact, those companies who do nothing to increase their page ranking are giving potential millions of visitors away to their competition. Deutsche Safa Rashtchy said last year, "The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations. Our initial estimate of 7 billion by 2007 is most likely to be too conservative and we believe we are still in the early stages of an expanding and large market." In April, PricewaterhouseCoopers released a study that showed the dramatic increase in keyword search revenue spent the previous years. While most other advertising techniques are failing, keyword search investments and pay per click campaigns are skyrocketing (for more information, please see http://www.10xmarketing.com/internet-advertising-statistics/). What Does This Mean for Your Company? As a business owner or leader, you might ask yourself the following questions: - Where does my business appear in search engine results for keywords associated with our company?
- Are we putting any money into search engine marketing? (Remember that almost 90% of Internet users are using search engines to find products and information)
- How much Internet revenue is our company bringing in?
- How potent is our Internet presence compared to our competitors?
If your company is not competing at the level it should be, perhaps it is time you looked into focusing more of your time and efforts into Internet advertising techniques that are successful. Don't be left in the dust as your competitors invest and reap the rewards of the Internet. About The Author This article was written by Mike Barton of 10x Marketing. Mike works with various companies to help them increase their Internet presence through Internet marketing techniques like search engine optimization, link popularity, and affiliate marketing programs. For more information regarding and advertising strategy that will increase your marketing ROI, visit http://www.10xmarketing.com/res/advertising-firm.asp mike@10xmarketing.com
Related News
|
 |
|
|
RELATED ARTICLES
I Too Was An Internet Marketing Junkie!
I spent every waking hour at my computer, looking for the 'Golden Fleece' of marketing. I spent hours, and days, and more hours in hopes of finding the one Marketing plan that would allow me to achieve my dreams, and goals.
The 3 Big Points to Selling Successfully on the Web
Building a home internet business on the web can seem at times like an impossible goal for most people getting started because they are either not sure of what products they should sell, or how to build their internet business website so its effective enough to get the right targeted traffic to sell their products.
The Most Profitable Product In The World You Can Ever Sell!
Thank goodness, the most profitable product in the world you can ever sell... also happens to be the easiest product to create.
Resources For Staying Current of IT Advancements For Online Business Owners
The internet and associated technology changes at a relatively fast pace. For anyone working in fields that make extensive use of IT technology, it is crucial to always stay one step ahead of the game. Keeping up the pace can be challenging and seem utterly impossible at times without the help of resources to pull from.
How to Turn Freebies in to Sales
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.
The Power Of Giving
1.Why give away what you could sell?
Im Talking, But is Anyone Listening?
Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. Customers will find you purely by chance by walking or driving down the street where your store is located. If they didn't know you existed before, they do now.
Its All About The Leads: Publishing to Capture Profits
All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.
6 Steps to Establish Your Expertise
Like the Internet itself, online marketing resources such as blogs, chat rooms, and user groups are vast and puzzling. On one hand they offer that elusive "promise land" of free and effective marketing. On the other, they embody a "time sink" of astronomical proportions. They have addictive qualities and their effectiveness is measured only by your own self-control.
Online Marketing & Promotions: Joint Ventures Super Secrets Revealed
What is a Joint Venture?
How Do You Increase Your Conversion By Over 70% Instantly?
At times, marketing your business online can seem incredibly
complicated. On any given day, you may see 20 different tips
being thrown at you for improving your marketing.
Streamlining Internet Marketing
With each new Internet Marketing (IM) Guru, there comes a minor
evolution in the field. While some only tweak an established rule,
others, like Stone Evans of Plug-In-Profits (PIPs), completely revolutionize the industry.
The Power of Buzz
How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie "The Blair Witch Project" become such an incredibly successful phenomenon? The answer lies in the power of "buzz."
How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions
Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers. The Internet by its very nature provides an immediate obstacle to building relationships, but offers opportunities to gather and analyze numbers. And this is where many small businesses and even some larger businesses fail to capitalize upon this potential business strategy in their Internet marketing efforts.
Candy Jar Marketing
What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. What is this article going to address to help you improve in? You got it, Marketing.
Avoid Marketing Stagnation Using 3 Basic Methods
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.
Internet Marketing: 10 Killer Internet Marketing Tips To Multiply Your Sales
Hello, do you feel low because sales at your website
is down?
Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months!
Make Extra Sales with your P.S. - Internet Marketing
This "little" test I ran was in dedication of Corey Rudl. He was always big into "test test test" and then tell someone about it. So here is one of my little tests that I ran and now I'm telling someone about it ;-)
Writing An Effective, Profit Producing Ad
One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad.
|
